The ad also in includes the words find new roads. This adds emotional appeal to the add because it adds a sense of adventure to the ad by saying find new road or a new way. This would appeal to the person that is adventures and wanted to have an adventures
This public service announcement’s appeal is firmly built on both pathos and logos. The ad stimulates a variety of emotions. The viewer can feel sympathy for the victims of the accident, as well as fear of themselves becoming victims of a similar situation. Some may become angry at the mother for putting the life of her own child, as well as the life of an unsuspecting driver, in danger. Quick glimpses of all of the victims and bystanders’ faces are shown during the crash.
The ad that will be analyzed was shown in the Super bowl a few years ago. The ad is targeting mainly anyone and everyone old enough to buy a car. The ad uses pathos and its brand name very well because of the music that plays throughout the commercial and the events that happen throughout the commercial. The ad starts off with two people sitting behind a police motorcycle. These people are middle-aged wearing a suit.
This PSA will be dismantled using the persuasive devices of ethos, pathos, logos and kairos to criticize a very uninformative and rather boring poster. Ethos is the Greek word for “Character” which means to appeal to one's character or credibility. Regarding the poster and lack of content and persuasion it will not convince new/young drivers to reconsider their choices while behind the wheel. The poster is minimal in its design with
The ad starts out with visuals of Tibetan people and of their homes. It shows young girls dancing, little boys blowing Tibetan horn, and an middle aged man. The visual effects make you feel as if you were watching a serious ad that had affected many people in Tibet. The scene with the elderly man makes you think as if you were about to go into an even more emotional part of the ad.
“A picture is worth a thousand words” ever heard that saying before if so it is because that phrase can be considered true. When someone looks at a magazine, they see articles, essays, and visuals based off of products or events that have recently taken place. The visual is an advertisement which explains why a person gains so much information from it rather than having to read the article that maybe followed by it. An advertisement is a visual representation for a product that a person is either trying to sell or persuade someone to buy. The root word in advertisement is advertise which is a verb and it is the action of drawing attention to a prototype, service, or an event.
Rough Draft of Advertisement Analysis This ad appeals to the basic human desire to want to lose weight. The marketing technique in this ad is simplistic, in that it only uses a picture of two different sized doors and a well-known weight loss program’s logo. The lure is strong, implying that by making a choice to choose the large door, the result will be a new, skinnier you that comes out the other side through this journey.
In addition, the ad strives to bring awareness and educate the public about the all too real and horrifying facts of animal cruelty. One of the elements used to support the message is the powerful image of the neglected dog. Light is used to create contrast, and it serves to bring to the forefront the focal point. The viewer’s eye is immediately drawn to the timid and emaciated dog chained to the barrel, stating its claim as the ad’s focal point. In addition, the obscure dark area serves to set a somber mood reinforcing the message of the dog’s helplessness and desperation.
The shapes used in the ad also create
It is important to make the right move when it comes to advertising, maybe to not convince everyone but definitely most people. The first source is from the Obama presidential campaign. The advertisement includes a picture of the candidate, positive sayings, and words, as
In first glance of the Grey Goose “Fly Beyond” ad, the asymmetrical balance and positioning of the product catch your attention. The Grey Goose bottle setup is shifted slightly to the right on a marble slab table, while the accompanying text is placed overhead on the upper left, creating harmony and unity — evenly distributing the ad’s content. Paying attention to the colours, there are no outstanding or unfitting colors that seem out of place. The colours mainly found in the ad — grey, white, and different shades of blue, are heavily exaggerated in the table’s contents and in both the background hues and text color as well. With the use of shallow depth of field, the ad executes heavy use of contrast.
Let’s take a look at the ad to determine if the visual ad was effective and useful then.
Besides the images, the advertisement also features catchy phrases that identify and highlight the key
Advertising must be strategic as well as creative.
1. Ad Image – Take time to test various images to find the image that performs best. Sometimes it’s about the image itself. Sometimes it’s about the colors. Sometimes it’s about the size.
