THREATS
The items that are considered threats for marketing the Doppio Caffe are the threat of entry of new competitors, the merger from competitors, and loss of US made parts.
Anytime a new product is introduced into the market, there is a threat that competitors will buy the item from a store and then attempt to copy it, at a less expensive cost.
It is additionally conceivable that another organization will be keen on converging with Company G in view of the sort of items that are delivered and/or the monetary circumstance connected with the items.
With assembling moving abroad, our parts might likewise move with it. We will dependably endeavor to be made in the USA, yet the economy might dictate otherwise. Now, we don't
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MARKETING STRATEGIES
Company G has been a force in marketing their small appliances and electronics for the last 35 years. The three strategies listed below will ensure the success of marketing of the Doppio Caffe. The strategies will allow for a broad distribution network among retailers and understanding of the product for consumers. The strategies will also ensure a continued trust and confidence in the brand and logo recognition of Company G and the Doppio Caffe.
PRODUCT STRATEGIES
Customer service. Consumers will have toll-free phone number they can call with questions or issues related to the product. We will also be active on social media. Consumers can visit the Doppio Caffe or the Company G Facebook page and post concerns. Also, the Doppio Caffe will be on Twitter, Instagram and Pinterest.
We will offer a fantastic two year warranty. If anything goes wrong with the brewing system, it will be replaced at no charge.
Beautiful packaging. Since the logo and brand of Company G are recognized by consumers, it is important to design packaging so consumers will associate the Doppio Caffe with being part of the Company G brand. This recognition will assist in selling more