In the United States, millions of Americans strive to live up to the beauty standards created by its new society surrounded by unreal, exaggerated views of the ideal of perfection made by social media. These exaggerated views from the media (C) promote an unhealthy lifestyle, and they influence extreme measures needed to achieve these beauty standards (A). A countless amount of men and women trying to obtain these standards, resort to detrimental and damaging choices. Beauty standards (A) have shown a correlation to lowered self-esteem and eating disorders (B). The way the media (C) portrays perfection causes insecurities about body image, and it can cause harmful eating disorders (B) due to these insecurities. Eating disorders are any range of psychological disorders characterized by abnormal or disturbed eating habits. In the United States, 20 million women and 10 million men have suffered from an eating disorder at some point in their life.
Today, approximately 68% of United States adults own a smartphone. These mobile phones allow for internet access from almost anywhere in the country. Internet access allows men and women to use apps such as Instagram, Facebook, and Twitter. These forms of social media, which contain images
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The goal of the campaign was to inspire all women to have confidence and comfortability with their natural beauty. Unilever’s mission strategy is, “To make a woman feel comfortable in the skin they are in, to create a world where beauty is a source of confidence and not anxiety.” In the first campaign, it was shown that only 2% of women actually consider themselves beautiful. This is a huge example of how media takes a toll on the way people view themselves. When being compared to another body that meets the beauty standards, the average American has an entirely different body. This leads to unhealthy dieting, and it leads to severe problems with the