Dynagroup Case Study

Memo
DynaGroup
Name: Bobo Ophuis
Student number: 1730789
Date: May, 23, 2018

To: Management of DynaGroup
From: Bobo Ophuis
Date May, 23, 2018
Subject: Envisioning a Corporate Social Responsibility for Dynagroup
Dynagroup is a fast-growing company that started in 1995 as Dynafix. Dynagroup expanded from focusing only on electric repairs in the telecom industry to a company with a much wider range of products.
They are nowadays divided over four sub-companies: DynaFix, DynaLogic, DynaSure, and DynaLinq. Dynalogic specializes in logistics. DynaSure and DynaLinq concerned about trusted solutions and effective workflow applications. Also, DynaGroup has evolved into an international organization.
Even though the organization is international,

And most important is the importance of contributing to a better social and environmental world, which is also inspiring.
DynaGroup is interested to introduce a CSR strategy. Accordingly, to an organization with an electronic industry they can make substantive contributions to society through targeted initiatives that leverage core strengths and values of the organization. More and more society expect that companies are also investing in environmental and social responsibility. With this Memo, we hope to answer the question: How can DynaGroup initiate a better Corporate Social Responsibility communication strategy? Methodology
Organizations related
To understand more of how DynaGroup might create its own CSR, I researched ten press releases of other organizations. I particularly focused on organizations that work in an industrial related context, like:
• Jacobs: Providers of technical, professional and construction services, including all aspects of architecture, engineering and construction, operations and

• Fairphone: Positive impact in how phones are made, used and recycled
From these ten organizations I analysed the context of the press releases with categorical variable types. The questions that I focused on were:
• What is the main news fact in the press release?
• Which concrete CSR activities are mentioned in the press release?
• Does the press release mention the company’s motives for engaging in CSR?
• If so, which motives are mentioned?
From these questions, I concluded the CSR-attractiveness, the credibility and how that the companies issued with their press release. With the rate one (very low) to five (very high), I concluded the attractiveness and the credibility of the organizations.
Supportiveness and interface
With these analyzes I also looked at the supportiveness and interface with a non-profit organization in different ways for CSR programs. I used these points:
• Financial contributions - The organization donate of financial resource to non-profit organizations directly or promote employee donations via matched contribution