Yum clearly states their goals in numerous areas of their website, and their goals are quite simple. YUM intends to continue to build their brands and to provide a service that consumers can trust and that people can champion (Company, n.d.). They are focused on doing this through employee engagement, connecting with their customers, and developing a reputation of being a caring brand. Through corporate owned locations and franchise locations YUM brands employs over 1.5 million individuals around the globe. YUM lives out their mission of employee engagement by understanding the value of a diverse workforce. There is a guided focus on developing a strong corporate culture in each region they operate. In the US this includes items such as flex …show more content…
This has been achieved in specific markets through product customization. Recognizing the eating habits and cultural differences in new emerging markets and adjusting their menus as needed has proven successful in China and in parts of India (Bhasin, 2012). For example, white rice is a staple side item for most fast food restaurants in China. Perhaps you would enjoy a little more seafood and less cheese on your pizza, consider visiting your local Pizza Hut in China. There are also numerous other far fetched items, such as a garlic snail appetizer, that simply would not work at a US based location. Connecting with customers also includes increased engagement through social media and digital advertising. YUM brands communicate well with their customers and fans through a casual atmosphere encouraging people to share and retweet their posts. They also quickly adapted to some of the newer social media sites, including Snapchat and Vine (Yum! Brands wants to be best at social media, Novak says, 2013). Customer complaints are quickly addressed and the company is committed to remaining transparent. They also create content for their social media sites and encourage the involvement of their loyal