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Effective Communication Importance

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A business organization is formed with a group of people with a view to earn profit. Different types of activities are performed by the people of an organization to earn profit. These activities need an effective and systematic communication. Today we will discuss the importance of effective communication skills inside and outside the workplace.
Importance of effective communication skills in the workplace (Internal communication)
An organization success depends on its internal environment. And internal environment largely relay on the effective communication skills of the employees. The importance of effective communication skills in the workplace mentioned below:
Setting goals and objectives: An organization operation is guided by its goals and objectives. A top level manager sets goal for the organization and sets some objective to it achieve its goals. These objective may be the financial results, product quality, market dominance, employee’s satisfaction etc. An organization can’t achieve these objectives without an effective communication. For example, let’s say top level managers of an organization effectively communicated the goals and objective to the middle level manager but middle level manager could not communicate the these goals and objectives to this subordinates which will result organization won’t be able to achieve its goals and objectives. So we can say that effective communication is needed for setting and achieving organizational goals and objectives.
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