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Endorsers And Chipotle Companies

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Second way to expand market share is using celebrity’s endorser. How celebrity can influence customers to consume the products? According to the research of Dutta and Singh (2013), the sample company found that using celebrities is a good way to increase their sale. The celebrity plays as an important role that can influence customers’ needs. Moreover, endorsers make customers trust in the brand, which can convince customers to try the products. Therefore, marketers should have clear profile on celebrities who are chosen. How marketers select celebrities for the company campaign? First, marketers need to find celebrities that match to Chipotle Company. There are four criteria that marketer should concerned to pick the right endorser. …show more content…

They should have knowledge about nutrition and carefully choose what to eat like being a clean eater. To convince customers, the endorsers should be a good example for healthy lifestyle person by trying to eat healthy food because healthy food will bring healthy life. A good endorser needs to understand information about the products and brand value before they deliver it to the target customer group. The good way to become healthy is to exercise. They should exercise frequently and also eat healthy food that make them having good shape and image. Moreover, the endorsers should have knowledge about healthy brands in the food industry to be able compare and evaluate what is good and bad for each brand. The most important thing for endorsers is having good appearance, which mean looking good that attract customer to focus and increasing content interest (Dutta & Singh,

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Chipotle Queso: The Key to Happiness Growing up I loved the flavors of Chipotle; the smoky meats, the charred peppers and the blend of delicious sides. One may ask why choose this advertisement for a company like Chipotle, because of the many persuasive images, textual messages, and vibrant visuals found in this mouthwatering piece. I consider this advertisement similar to an urgent announcement in which Chipotle is warning their customers to get excited that they finally have queso. Each and every day society craves food and as we all know, Chipotle competes with multiple restaurants in the mexican fast food field. My question is, what makes Chipotle stand out from the rest?

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Jozui’s statement regarding that celebrities should not be participating in commercials because it is defrauding of the purchasers intelligence is acknowledging true. In confutation, big businesses use celebrities to make more money but not everyone buys the product for the celebrity. To support this, Jozui states, “The audience is expected to transfer approval of the celebrity to approval of the product” to show that many people only get a product with the

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Business Policies, also known as Strategic management, requires students to write a report on a company of our choice. This is a capstone course, and therefore, this paper will demonstrate the culmination of every business class we have taken in our college careers at Bloomsburg University. The company our group has chosen to research is Chipotle Mexican Grill, Inc. The topics that will be explored in the introduction are what Chipotle is, information about the company, its vision and mission, the company's major products/services, the company’s past year performance, and the strategic management issues the company faces.

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In the ad, “The Scarecrow,” the restaurant Chipotle attempts to demonstrate its commitment to providing a natural, healthy foods by contrasting it with its competitors manufactured alternatives. The ad begins by showing a colorful farm scene, complete with barn, scarecrow, and rolling hills in the background. Almost immediately, the camera moves away from this picture and as it does so, the picture loses its colour and the words “CROW FOODS INCORPORATED” appear in a dark, bold font on the side of the building the painting is shown to be on. A scarecrow is then seen walking towards the building, being watched by a metallic crow sitting on a fencepost.

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The food industry has always been and will be a competitive market for businesses to work in. There are four types of restaurants that Chipotle must notice as competition in their market. There are fast service restaurants such as Taco Bell relying on fast service and cheap prices as their main advantage. Casual dining chains are the next form of competition, giving customers the option of having table service at a higher price. In every area Chipotle operates, there are also locally owned restaurants that supply a more personal and long lasting relationship with their customers.

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Celebrities can have significant influence on consumer choices because when people see that a celebrity uses that brand name, then they think that if the celebrity uses it, they should use it too. Here is an example; Peyton Manning does advertisements for Papa John’s because Papa John ’s knows that many people will be influenced by him if he does an advertisement for Papa John’s. This example shows that Peyton Manning’s fans will be influenced by him and making them wanting to buy Papa John’s pizza because they think if Peyton Manning eats Papa John’s, then they should too. This also proves to the fans that if Peyton Manning does advertisements for Papa John’s, then they think that they could be more like him if they eat Papa John’s pizza.

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Celebrities can have significant influence on consumer choices because they are recognizable and admired by a target audience. For example, Michael Jordan, a famous basketball player, has been a celebrity for advertising his shoes. This example shows that business believes that a star such as Michael Jordan, sells his shoes because he wants people to jump as high as him. The fact that Jordan shoes are a best selling collaboration with Nike and Michael Jordan himself shows that the shoes how a huge impact in their respected culture.

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People such as celebrities, have a higher influence on people and their decision making on products, which is why many companies hire well-known celebrities to promote their products in the media. In an article written by Marketing Charts called, “How Influential are Celebrities?” they discuss the power of product placement and celebrity endorsements. The statistics for how much a celebrity influences its fans varies throughout the article, depending on what exactly they endorse. The article had some very interesting key points about celebrities also having a negative impact on product endorsement, mentioning that traditional brand promotion without celebrities had more of a positive influence.

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With these premium products as inputs, Chipotle maintains its status as an industry leader, and thus, should continue to expand throughout the U.S. and later into the international market. Despite Chipotle’s success in the U.S., it faces challenges to low brand awareness and competitors competing for its markets. However, by reviewing menu and developing marketing strategies through passive marketing strategies and developing to integrate their supply sources than before Chipotle can be as competitive as before and expand at the same

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Thus associating a public figure with a brand, employs rhetorical teachings to implicate the ethos appeal thereby associating a sense of credibility and trustworthiness with the brand. Thus celebrities can be used for the following: • New users: Celebrities in advertising helps in first time users of the products.

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The marketing and advertising executives control the innovative aspects of these ads and endorsements to celebrities, so they can help form an image for Nike

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