Endorsers And Chipotle Companies

Second way to expand market share is using celebrity’s endorser. How celebrity can influence customers to consume the products? According to the research of Dutta and Singh (2013), the sample company found that using celebrities is a good way to increase their sale. The celebrity plays as an important role that can influence customers’ needs. Moreover, endorsers make customers trust in the brand, which can convince customers to try the products. Therefore, marketers should have clear profile on celebrities who are chosen. How marketers select celebrities for the company campaign? First, marketers need to find celebrities that match to Chipotle Company. There are four criteria that marketer should concerned to pick the right endorser.

They should have knowledge about nutrition and carefully choose what to eat like being a clean eater. To convince customers, the endorsers should be a good example for healthy lifestyle person by trying to eat healthy food because healthy food will bring healthy life. A good endorser needs to understand information about the products and brand value before they deliver it to the target customer group. The good way to become healthy is to exercise. They should exercise frequently and also eat healthy food that make them having good shape and image. Moreover, the endorsers should have knowledge about healthy brands in the food industry to be able compare and evaluate what is good and bad for each brand. The most important thing for endorsers is having good appearance, which mean looking good that attract customer to focus and increasing content interest (Dutta & Singh,