Celebrities can have significant influence on consumer choices because when people see that a celebrity uses that brand name, then they think that if the celebrity uses it, they should use it too. Here is an example; Peyton Manning does advertisements for Papa John’s because Papa John’s knows that many people will be influenced by him if he does an advertisement for Papa John’s. This example shows that Peyton Manning’s fans will be influenced by him and making them wanting to buy Papa John’s pizza because they think if Peyton Manning eats Papa John’s, then they should too. This also proves to the fans that if Peyton Manning does advertisements for Papa John’s, then they think that they could be more like him if they eat Papa John’s pizza.