Entry Level Competencies

When browsing entry-level jobs for a company that interests you, you may find retail sales associate positions available. But what is a sales associate, exactly? In this position, you serve as a link between your employer and the customer. Sales associates usually interact with customers in person, rather than by phone, email, chat, or social media, though some experience in those skill areas may be valuable.

Many retail sales associate jobs are entry-level positions, requiring minimal education and experience and a general skill set. However, depending on the job, you may need more specialized knowledge and experience to help customers find the right products for their needs. Here's what you need to know to successfully find a job in retail

The retailer is the of the last points in the supply chain, or the process by which a product is manufactured and eventually delivered to the customer. For example, a piece of clothing is manufactured from raw materials, then sold in large quantities to a wholesaler, and then resold to individual retailers, who in turn employ retail sales associates to sell the product directly to customers.

What Does a Sales Associate Do?

Sales associates are essential to the final step in that supply chain process, helping customers select and purchase products. Job specifics vary depending on the company you work for and the products you're selling, but a sales associate's responsibilities generally fall into three categories; customer service, sales, and administration. Here are some of the responsibilities commonly listed in a retail sales associate job description:

Greet customers and find out what they want or need Recommend products based on customer needs Advise customers about product options and details, answer questions, and demonstrate product use, if

If you work for a clothing or small electronics company, for example, you may work in a mall or stand-alone store in an area with other retail stores. If you sell larger items, such as furniture or construction materials, you may work in a warehouse environment. Sales associates who sell cars and trucks may work in a dealership setting. Generally, whatever the specifics of the position, you will be expected to welcome customers into the retail space, help them find what they need, and assist them through the purchase process.

Because retail sales associates interact directly with customers, they are generally expected to maintain a professional appearance. You may be required to wear a uniform provided by your employer, so customers can easily identify you as a representative of the company. Alternatively, you may be asked to wear your own clothes according to specific guidelines. Depending on how the company defines its brand, there may be rules about personal grooming and appearance, such as hair length and color, jewelry, visible tattoos, facial hair, etc.

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