'The Ultimate Guide on Carousel Ads for Facebook & Instagram' SECTION I 1. Introduction
Carousel adverts on Facebook and Instagram are a unique way to promote a range of products or services of a company by displaying three to five images along with links in a single advertising unit, thus directing customers to the required locations on a particular website.
In the English dictionary, the word ‘carousel’ means ‘a conveyor system at an airport from which arriving passengers collect their luggage’. Thus just as the track carrying the bags and baggage keep moving for the ease of the people to pick up, the images in a carousel ad also keep sliding one after another for one to click and choose. Carousel Ads help businesses explore newer
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Increasing the “Click Through Rate” by showing your products:
ii. Informing your customers about a product by focussing on “its features”:
iii. Using “smaller image” frames to create one “large image”:
iv. Mastering the “art of storytelling” with the frames of images:
v. Narrating the “benefits” that your business seeks to provide:
vi. Setting the “tone of the season”:
3. Design Specifications for Carousel Ads a. On Facebook
The Design Specification for Carousel Ads on Facebook are as follows –
Suggested Image Size: 600 x 600 pixels
Image Ratio: 1:1
Text: 90 characters
Headline: 40 characters
Link Description: 20 characters
The Suggested Image Size is good enough to impart a high quality look to the images used in the adverts. The suitable length of text will depend upon the number of characters of ad copy that the smaller screens can display. Ideally the images should not contain more than 20% of text.
b. On Instagram
The Design Specification for Carousel Ads on Instagram are as follows