Essay On Latino Media

Crystal Henriquez Alcantara

Juan Pinon

Latino media

3 April 2023

For me, road trips with my parents are always memorable because they've been one of the few places where I see my Latina identity and my American identity come together. Usually it starts with my siblings and I favorite English-language pop songs. Eventually, when we're tired and falling asleep, however, I hear the same salsa and bachata songs that always play at our family parties. As soon as the music starts to play, my siblings suddenly perk up, singing along to the lyrics at the top of our lungs, much to the dismay of our parents who just want a quiet ride.

Since the 1970s, the Spanish-language media landscape in the United States has grown exponentially, with radio and

Moreover, television programming is usually created with a national or international audience in mind, making it more marketable, diverse, and highly competitive. In contrast, Spanish-language radio has a narrow and local audience and is usually produced with a limited budget. Radio is also less saturated, with fewer players, making it less competitive. Spanish language television industry players include Telemundo, Univision, and Azteca. Spanish language radio players include La Mega, Univision Radio, and ESPN Deportes

Demographics for this market audience are diverse in age, gender, and socioeconomic status, but skew towards younger age groups and lower income brackets. Marketing companies within the industry typically target this audience with content and advertising that speaks to their cultural and linguistic identity. The market for these media is also primarily Spanish-speaking individuals, with the majority located in areas with large Hispanic populations such as California, Texas, and Florida. They emphasize cultural relevance in programming and advertising, and promote bilingualism through their programming. These efforts have contributed to the growth and consolidation of the Spanish-language radio industry in the United