Large American corporations had developed mass production and marketing plans to tap into the newly-formed teenage market and harness this worldwide craze. They were helped along by technological leaps in radio and television, which made it possible for American music to penetrate foreign cultures like never before.

Following the introduction of television in 1956, radio stations increasingly relied on the new 'teenage' thirst for American music. Commercial radio was increasingly aligning its programming with the American youth model, and play lists were still dominated by mostly imported American and British popular music.

Radio announcers in the 1950s often used American accents to make their products appear exciting and modern - a clear