Ethos Pathos And Logos In A Research Paper

All writers use elements of non-fiction to help convey their messages in some way to their audience. As such having a good mix of these proves important on how your paper or article gets interpreted by the public, as such this information provides readers important knowledge so we as a reader can make proper judgement on the paper. Useem uses strongly three main approaches in his writing to help boost its legitimacy. Starting with the idea of how online retailers are abusing us, Useem seems to bring forward the information he has found to help us understand the issues at hand. Information needs to be supported with facts, which leads to a significant use of logos in his work to back up his claims. To piece all of this together, he uses arrangement

Logos simply defines as a logical and rational argument with facts and statistics. Useem constantly uses examples and statistics to strengthen his agreement. Beginning with left digit bias, Useem starts looking into the effects of the left digit bias. The left most digit tends to stand as an easy short cut for the brain when comparing prices, making a $3 item less likely to sell then one priced at $2.99 when looking at small day to day purchases. Useem even pulls information form another source, The Jewel data, stating that “It turned out,” Nagle recollects, “that ending prices in .99 wasn’t big for cars and other big-ticket items where you pay a lot of attention. But in the grocery store, the effect was huge!” (Useem). This builds on the structure of the paper as Useem tends to follow a story with evidence or information relating to

When looking at the paper, Useem often uses the basics of arrangement in writing, as he more often than not, an example being when he left a section to tell its own story and facts, then moved on to a separate objective. The article shows this even at the beginning of the paper, as Useem talks to us about a case regarding pumpkin spice and amazon raising and lowering the price one year, to lowering and raising once again a year later with different prices. He goes on to state that “Amazon says its price changes are not attempts to gather data on customers’ spending habits, but rather to give shoppers the lowest price out there.” (Useem), giving you the chance for you to draw your own conclusion on the matter. While having this great organization, there were other ideas and ideals that were welcomed to the reader like the Quaker’s and their beliefs of “equal pricing” and using car models as examples there was more for the reader to associate