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Ethos Pathos Logo And Logo Design

441 Words2 Pages

Designing a logo to represent your brand is one of the most effective tools used in merchandise marketing. Your brand's logo will be the symbol most seen and associated with the brand, and it is extremely important that it is not only memorable and attractive, but that it appropriately represents the products that you are trying to market. In advertising, there are ample opportunities to use a logo, and if you have a good one, you can put it in print ads, billboards, storefronts, commercials or internet ads. You can also put it on the merchandise itself. That way, people will be taking your logo home with them, and seeing it all the time in their own personal spaces. Needless to say, logo design is a vital part of any ad campaign, and luckily, …show more content…

Before you embark on the actual design process, you should take some time to really think about your product, and the aura associated with it. When you think about it, consider what colors come to mind, what emotions your product might convey, and what type of client-base will most often buy your product. All of these thoughts will help direct you toward a logo design

2. After you have thought about your product, you should do a little bit of merchandise marketing research. Look up logos online, on television or in print. Look up logos for brands that sell products similar to yours. See which designs you respond to and which you don't care for.

3.Now it's time to experiment with creating your logo. Keep in mind the research you've done, and the way in which you've reflected on your own brand. Choose font styles that match the message you are trying to convey, and find a picture to go along with the lettering. Remember that the best advertising is often intuitive. After all, it is a person's intuition that leads them toward purchasing merchandise as well.

4. Once you have a logo designed, it's time to test it out! One great way to test a logo is by taking a survey. You can print anonymous surveys with your logo designs, and offer them to pedestrians passing by. Your intuition combined with an informed public opinion is what will truly seal the deal on a brilliant advertising

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Every year in late January or early February, the Super Bowl is held for the best two teams in the NFL that season. It is also the most important time for companies to get their brands noticed through commercials. Commercials have helped make the Super Bowl one of the most watched events throughout the year. They appeal to viewers and fans by using ethos, pathos or logos. To most people who watch the Super Bowl, one commercial sticks out to them.

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Dave Cullen spends much of the beginning of the book going in depth about the community, which of course includes the school but more importantly the people. Cullen describes the victims lifes and what was important to them. He humanises them so we can better have empathy, knowing they were people with good hearts and lives just like ours. As he tells us more about the victims it forces the audience to except that they were real people, not just names. In this way he appealed to the audience's sense of pathos, making the audience realize the depth of the massacre.

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The author use pathos to convince an evil society. Goodman Brown leave his wife enter the forest. He saw a lot of people who he trust before. And they are talk about the evil said for him. He decide leave his wife alone.

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While television can be educational, ads are one of the best ways to get your point across in such a short time. The Boston Bruins Ad does a very good job of including the “big three”, Ethos, Pathos, and Logos. The Boston Bruins are a popular United States hockey team out of Massachusetts. In the ad, you will see they show lots of emotion and passion that goes into this sport. Throughout this paper, we will be diving deeper to find out how these “big three” are being represented.

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I have always loved this community, and for some reason, I cannot put my finger on it as to why. However, this new theme you have just makes it so much better. Here 's the thing, I dislike dark themes. However, the way you have everything layed out and how the colors just complement each-other, I am loving what I am seeing. The first thing I notice is the background of the header along with the very professional looking logo, very well done!

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No Means No “Are there any parties or places that you have been warned not to go to,” asked the interviewer. The girls replied “Yes, AE which is known as sexual assault expected.” Just like the girls explain to the interviewer, from the start of their college experience, most girls from around the states are told to stay away from certain fraternities because they mean harm. In the documentary The Hunting Ground, viewers learn how college around the states have been covering up rape cases on their campuses.

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Americans aren't benefiting from United States Health Care? Michael Moore is the director of the film “SICKO”, where he talks about how the United States should adopt universal health care. Moore chooses to gets his point across by using pathos to get people to pay attention to what he's saying. He lastly uses ethos by providing examples of how people didn't like working for the U.S health care system because it was unethical. He uses logos to gives us facts about the U.S. health care system so we know its legit.

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If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. Examples include logos and packaging. (B2B and B2C Similarities and Differences , n.d.) These need to capture the attention of their customers because businesses have competition and therefore need to stand out.

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Audience, implication, purpose, ethos and so many more are all concepts that authors use in their persuasive writing to prove their point to be true. Authors: Blake Hurst, Donald Barlett and James. B. Steele and Michael Pollan all use a variety of these skills to influence the readers to agree with their side. Throughout each article, the authors use the concept of pathos, ethos and logos to show their views. These strategies are crucial to writing a good persuasive essay to really stress their point.

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The creative piece presented was written to respond to major themes developed in the film Blade Runner (1982). One of these themes presented is the moral issue regarding the creation of synthetic humans. To address this the topic question “The real or synthetic: do we even care?” was utilised. This theme is continuously prevalent in the film as the Replicant protagonists’ fight a profound battle to establish themselves as more than slaves for mankind, as it is “Quite an experience to live in fear, isn't it?

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Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a

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The three mighty rhetoric, Logos, Pathos, and Ethos. Using these will win one a vocal war, also known as an argument. But if used wrong can end up as dead as Polyneikes and one can lose this vocal and mental war. Sophocles, a Greek tragedian, wrote the Athenian tragedy, Antigone. Moreover, the story tells of King Kreon coming into power, with the first law in place denying Polyneikes the right to a proper burial after he died in battle.

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If giving out false information to persuade an audience is untruthful then why as a society we are still reaching for the untruthful? Persuasion is alternatively what all advertisements are aiming for no matter if it is for a product or idea. Over the use of methods like ethos, pathos, and logos advertisements become more appealing and compelling to everyday people. War propagandas especially utilize the methods, ethos and pathos to support the idea of glorify American and demonize enemies. The credibility of normal citizens was demonstrated throughout war propagandas to help develop their philosophy.

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Everyone has made an argument. It could be as little as argueing so you can to your friend’s house to as big as why you should be president. Whenever you make an argument you’re trying to persuade the person to listen to you. The points you make are ethos (appeals to credibility), logos (logic), or pathos (emotion). You do it without knowing.

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Helicopter parents are harmful to their children’s lives and they must stop their overbearing ways. Helicopter parents are parents who hover their kids. They want their kids to be perfect at mostly everything. Helicopter parents want to control their children’s lives, by making all of their decisions for them. The children need to have their own life and make their own choices.

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