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Ethos Pathos Logo And Logo Design

441 Words2 Pages

Designing a logo to represent your brand is one of the most effective tools used in merchandise marketing. Your brand's logo will be the symbol most seen and associated with the brand, and it is extremely important that it is not only memorable and attractive, but that it appropriately represents the products that you are trying to market. In advertising, there are ample opportunities to use a logo, and if you have a good one, you can put it in print ads, billboards, storefronts, commercials or internet ads. You can also put it on the merchandise itself. That way, people will be taking your logo home with them, and seeing it all the time in their own personal spaces. Needless to say, logo design is a vital part of any ad campaign, and luckily, …show more content…

Before you embark on the actual design process, you should take some time to really think about your product, and the aura associated with it. When you think about it, consider what colors come to mind, what emotions your product might convey, and what type of client-base will most often buy your product. All of these thoughts will help direct you toward a logo design

2. After you have thought about your product, you should do a little bit of merchandise marketing research. Look up logos online, on television or in print. Look up logos for brands that sell products similar to yours. See which designs you respond to and which you don't care for.

3.Now it's time to experiment with creating your logo. Keep in mind the research you've done, and the way in which you've reflected on your own brand. Choose font styles that match the message you are trying to convey, and find a picture to go along with the lettering. Remember that the best advertising is often intuitive. After all, it is a person's intuition that leads them toward purchasing merchandise as well.

4. Once you have a logo designed, it's time to test it out! One great way to test a logo is by taking a survey. You can print anonymous surveys with your logo designs, and offer them to pedestrians passing by. Your intuition combined with an informed public opinion is what will truly seal the deal on a brilliant advertising

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