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The Core Drives Of Gamification

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Abstract Gamification is constantly affecting and changing our lives and the lives of everyone around us whether we are aware of it or not. Game design principles and elements are no longer restricted to games but also commonly applied in a wide range of industries ranging from Education to Health & Wellness. This paper aims to analyze gamification, some of the popular gamification techniques and presents examples of its usage in creating a boost in citizen involvement in their government activities, political policies, social activities and gain an awareness and understanding of the same. 1.0 Introduction Gamification The Core Drives of Gamification Examples of Gamification Makes things Better something Gamification is used in multiple industries …show more content…

Case 02: FoldIt Gamification Use : Healthcare Research FoldIt was developed by the University of Washington’s Centre for Game Science in collaboration with the Biochemistry department with the intention of deciphering a crystal structure for one of the AIDS causing viruses called the the Mason-Pfizer monkey virus (M - PMV), which, for 15 years, many of the top PhD scientists have been trying to decipher. FoldIt utilizes a game-like puzzle interface that allows people from all over the world to play and compete in figuring out various protein structures that fit a researcher's criteria. More than 240,000 players registered for the game and competed viciously against each other and found a solution to the structure of the M-PMV was found in 10 days, thus creating a major breakthrough in the AIDS research field What is govNov? govNow is a government-citizen interaction portal, where citizens can lodge complaints, commend or discuss government employees, their society and current political practices within their district, state or …show more content…

According to multiple sources, the youth do not vote because they are either completely oblivious to the situation or generally they lack trust in the political process and are of the opinion that politics doesn't serve their interests. But what these youngsters don't realise is that the main reason politics does not serve their interests is because they do not vote. It youth voter turnout were at around 75% rather than 20%, issues such as student debt and education policies would rise to the top of the politicians’ or political parties priority list. govNow aims to remove all traces of misapprehensions and misconceived notions about the political system by providing the youngsters with a safe environment to interact and exchange ideas not only with other young people but also with people more experienced, experts on these subjects and even with the political candidate or government employees

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