Explain Why The Government Should Not Stay Out Of The Way Of Child Marketers

Government should not stay out of the way of child marketers because they can have such a profound influence on their minds. For example, even at an early age, children begin associating pleasure and satisfaction with logos and other advertising images of well-known brand names such as McDonald’s. This is based on the idea of classical conditioning in which a stimulus that causes a response is paired with another stimulus that initially does not cause a response on its own. Moreover, child marketers segment kids regarding their stage of cognitive development. This pertains to their ability to understand concepts of increasing difficulty. There is a sequence three stages: Limited, Cued, and Strategic (in that order). This sequence of events emphasizes that children do not think in the same manner as adults do. It further reveals that they do not come to the same conclusions as adults do when it comes to product information. It is complicated for children to differentiate between reality and fiction, making them prime targets for marketers- enabling them to capitalize on their vulnerability.

People from the middle to low class segments are generally more conscious as to what they purchase-especially for their children. It is important for marketers to recognize this and allow government regulation to further influence how their advertisements should be created to uphold the best interests of the children. Government should intervene in some way when it comes to marketing to children based on the idea of a savings rate, which involves optimism or pessimism about one’s personal circumstances. Most parents today are cautious about their future, so they tend to spend less and save more. Child marketers should keep this in mind because parents are not going to spend their money so easily because their child desires the product that was seen on