The topic of being social has changed from when my parents were going up. Being social use to mean going out and meeting up with friends, these days more people are considering themselves social people by using social media sites like facebook or twitter. The internet allows people to connect with people all over the world with ease, and all without ever leaving your couch. Social media has changed the way friends, businesses, and groups communicate with each other. Facebook and Twitter are just a few of many sites that allows friends to share and connect with likeminded people. Our book calls social media, “ the use of information technology to support the sharing of content among networks of users.” (Kroenke, 2014, p193) Social media sites in the real world …show more content…
Sites like Facebook help to organize this information in a streamlined fashion for each user to view, like, or ignore. All of this information can be very valuable to companies and advertises who what to know what people are doing and talking about. In response to the popularity of social media many companies now have an online community where shoppers can connect with them directly. The old way of doing this people would have to call a company for support, but now support can be given to many with a lot less overhead for the company. A company with an online presence is called a hyper-social organization. These companies take advantage of the growth of social media, and study its effects on trends in the market. Hyper-social organization breakdown users into two groups. One such community uses social media to defend their beliefs. A “Defender of beliefs share a common belief and form their hive around that belief.” ( 2014, p198) The second group of people in