From small to large businesses, classrooms to boardrooms and homes to offices there is a revolution going on. Communication between businesses, people, and governments is taking a drastic shift all thanks to the rise of social media. With free tools and numerous platforms, interaction and dialogues have moved to higher levels due to technological advancements such as computing and the internet. It is currently becoming almost impossible to survive without social media. One of the primary victims of social media is the business community. Social media has come with both opportunities and threats to businesses in different measure. However, what is still not clear to businesses is how social media impact business operations such as marketing, human resource, and how social media can be used to improve product development, pricing, distribution, and branding. For highlight these issues, the paper will conduct case studies of firms that have successfully integrated social media into their mainstream business operations and examine the opportunities and threats that the integration process brings to business. It will then conclude on the success or failure of these companies operations due to the utilization of social media and provide five …show more content…
On their study, Aral, et al. (2013) looked at social media and business transformation. They based their research on the fundamental social media effects on communication, collaboration, product and service consumption, and product creation. This study hypothesis that social media is part of the transformative effects of information technology on business both internally and externally. To that end, the study highlighted the correlation between social media and business transformation. Sinan et al. study lay a foundation upon which further research can be done on social media