As one of the most popular websites in the world, Google’s data centers are huge and spread all around the world, since the computers located in them are supposed to handle each of 3 billion searches that customers perform every day (Dumaine, 2012). In addition, Google provides other Internet services too, like Internet analytics, cloud computing, advertising technologies as well as Web app, browser and operating system development, which increases the number of data centers considering that they are the basis of all products and services (Rouse, 2014). As a result, the energy consumed in order to provide these different Internet services is enormous and it makes the whole Google’s server farms the largest source of greenhouse gas emissions.
On that account, with the big objective of mitigating as much as possible the greenhouse gas emissions, Google has made a lot of significant investments and has become one of the most sustainable businesses. Besides in recent years, one of the major priorities for Google
…show more content…
In the case the specialists can’t find a new use for the equipment, they completely erase any components that store data, and then resell them into the market. (Google2, 2014) In spite of all the technological equipment’s recycling, employees themselves are very enthusiastic and willing to help the environment with all they can. A concrete example is Google’s London office, where employees are not allowed to have trashcans at their desks with the intention to prevent them from quickly throwing away something that should be recycled. Instead, the employees should sort out their garbage and recyclables to a centralized recycling station. Only this small action has increased at 50 percent the recycled products in London location and will thus be applied or has already been to other Google offices, too. (Hincha-Ownby,