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Fitbit Strengths And Weaknesses

170 Words1 Pages
As a result of our research, by Growth-share matrix which is a portfolio-planning method that evaluates a company's strategic business units in terms of its market growth rate and market share. Fitbit Company classified as star because of high market growth rate and high relative market share. Fitbit Company has many strengths and opportunities to be more successful than another company. Such as, producing advanced devices. On the other hand, it has many weakness and threats can affect negatively on the company. Like, limited life span. Fitbit’s best chance for long-term differentiation and growth is focusing their efforts on health and wellness through patient data tracking. Fitbit built a trusted brand platform based on easy and fun fitness
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