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Verizon Consumer Behavior

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According to Bethel University (2011), marketing refers to the communication of services or products that a company offers. The services or products should provide a value that benefits the customer. The marketing of goods can be broken down between the consumers’ needs and wants. Verizon Wireless provides a service that is needed for mobile telecommunication. Yet, Fitbit provides a wanted service for people that are focused on improving their health. Although marketing is important because it provides information to the consumer, one must determine if marketing tactics are ethical due to the effects marketing can have on consumer behavior. A company that fulfills a need is Verizon Wireless. Their dependable service and low price is what attracts many people. According to Verizon Wireless (2016), a service member or veteran has the added bonus of a 15 percent discount on plans. Verizon Wireless also sells new and used phones. One may purchase the device up front or pay a monthly rate. The bill for two phones with a …show more content…

According to Fitbit (2016), the Fitbit device will track and record activity and caloric intake. The device then allows the user to select weight loss and fitness plans to promote a healthy lifestyle. Their primary marketing tool is the free application that is available for download on smartphones. The application is wanted because it shows the user how many calories are eaten as well as tracking run or walk activities. The user becomes accustomed to using the application; however, carrying around a bulky smartphone while being active is not desirable. Therefore, the free application creates a need for the Fitbit device that conveniently fits on the wrist. Clearly, Fitbit is in the business of promoting a healthy lifestyle. Their marketing scheme appears wily when exposed. However, the outcome of the marketing does benefit consumers by promoting healthy

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hile Verizon may possess an advantage in the crucial area of coverage, equally as important is the cost associates with the coverage, which is widely regarded as the largest disadvantage for Verizon. When comparing the prices of the four major cellular service providers in the United States, Verizon comes as the most expensive in both single lines, and secondary line cost, coming in over 60% more expensive than the cheapest, Sprint. The cost of service is likely the most crucial decision a person or family will encounter when searching for a provider, so it is easily Verizon’s largest disadvantage. The high prices have been with the company for numerous years, and seems likely to continue, given its focus on the increase of coverage over the

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The creation of the company came after the creators recognized the power and capabilities of wires and sensors and their application to fitness and health in people’s everyday life. So what is Fitbit? Fitbit is a wearable device that promotes health through its interactive interface that allows users to track and record their accomplishments by creating graphics and chart of: steps walked, calories burned, pace, etc. In addition, this wearable device

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One of the strengths that I see on Verizon Wireless’s public website are its ability navigate on the website. The company always has its newest offers and promotions displayed in flash format cycling through on a time so that you literally do not have to do anything except open the main page to see what is new. Also on the page accessible at the top of the page are icons to select to get you to sections of the website quickly that most people come to the website for. These icons contain the category of view bill, view usage, deals, and accessories, upgrade device and smartphones. Another strength about the website its ability to filter.

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As a lover of all things wireless and a bonafide wireless geek, Verizon’s Better Matters marketing campaign affirmed my perception of Verizon as the leading wireless service provider in the United States (Meyer, 2014). Verizon’s Better Matters marketing campaign highlighted how wireless devices keep us connected to the people and things that matter most and emphasized how the reliability of that connection matters (Verizon, 2015). Therefore, the campaign clearly communicated how the products Verizon sells and the power of their network enables Verizon customers dependably connect with family, friends, colleagues, peer groups, and the global community when, where, and how they want. Consequently, as someone who travels a lot for work, the

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