“Snacks for a Fat Planet” is an article by John Seabrook discussing his thoughts and his time at PepsiCo, the largest food-and-beverage company in the United States. PepsiCo has a want for “aspirational” products and marketing. Providing great details throughout the whole article, Seabrook begins with a background of PepsiCo and proceeds to discuss the unhealthy benefits on their products. After introducing the reading to the CEO of PepsiCo, Indra Nooyi, the reader is informed of the company’s ideas on an expansion for “good for you” products. The salty and sugary snacks are a leading factor in the obesity era we are in and PepsiCo wants to find a way to provide their customers with a product that is less hazardous to one’s health, but a product
On one of our weekly shopping trips, my mother and I passed through the health food section in order to pick up some bread. I began to browse and noticed a sale tag hanging off the end of a shelf. The bright yellow tag with bright red numbers seemed to call out to me. It read “2/$5.00”. Upon approaching the shelf, I realized that it was everyone's favorite snack, Teddy Grahams.
As a consumer, we feel that when we go to the store, we have freedom to choose what we want to eat. However, that freedom is limited and we do not even realize it. Stores choose what to have in stock and we are persuaded to buy the things they have. Let us go back to where the food we see today started to evolve.
In the prologue of his book Salt, Sugar, and Fat, Moss recounts a time when CEOs of processed food giants, including General Mills, Pillsbury, and others, gathered to address the issue that many medical experts were slamming processed food as very unhealthy. Moss uses his word choice to paint former General Mills CEO Stephen Sanger in a very bad light when he writes, “But most often, he said, people bought what they liked, and they liked what tasted good. ‘Don’t talk to me about nutrition,’ [Sanger] reportedly said, taking on the voice of the typical consumer. ‘Talk to me about taste, and if this stuff tastes better, don’t run around trying to sell stuff that doesn’t taste good.’ To react to the critics, Sanger said, would jeopardize the sanctity of the recipes that had made his products so successful.
Chick-fil-A is one of the top rated companies in the fast food industry. By having fresh flowers on every table, always saying "my pleasure", and greeting customers with umbrellas they have built a certain standard for their business to be ran by. As a company they train all of their employees on how to not only treat their customers while they are in the store but also in their everyday life. Ultimately Chick-fil-A is a wonderful example on how a company should not only treat their customers but how they represent themselves and the company as a
The U.S. Department of Agriculture’s Continuing Survey of Food Intakes by Individuals discovered that 85% of Americans eat breakfast. With this large consumer base it comes to no surprise that bagel consumption has increased by 150% during the past decade, leading the trend toward simpler and more convenient breakfast foods according to U.S. Foodservice magazine. The bagel market itself is a $1.4 billion market that is continuously growing on a yearly basis (Boy, 2014). This provides that the product Hot Cheetos bagel has a high potential to hit the market since the bagel market itself is expanding and if a company does not act now they will not gain in market share. Bagels are a gaining popularity with 2/3 of its yearly revenue deriving from bagel shops that offer soups, sandwiches, and coffee.
In “The Pleasure of Eating” Berry suggests people do not take the time to know the facts of what they are eating. People now do not want to take time to cook a meal, but instead want a fast meal to eat quickly in a busy day.(Berry) Not only does this show less appreciation for healthy foods, but it is allowing processed foods to become popular and allowing them to sell more, damaging people's health. And this is exactly what the food industry wants. (E-1)The food industry's main concerns are not the quality of their foods, they do not care about the ways it affects our health, instead they worry about volume and price.(Berry)
Reducing junk food commercials could possibly encourage the promotion of healthier
SLHS-1010 Chick-Fil-A is one of America’s favorite fast food restaurants. Many individuals are attracted to the tasty food, the excellent service, and the overall atmosphere of the restaurant. Almost all Chick-Fil-A restaurants have the same appearance inside and outside. Although Chick-Fil-A does a lot of things right, there are some barriers that would make it difficult for an individual with disabilities to easily access the restaurant. When approaching Chick-Fil-A, it appears like most restaurants.
As consumers, we might feel disappointed and angry after reading Moss’s essay. Most of the food companies don’t care about consumers’ health. For them, following the market strategy and earning profit are the most important things. Food companies even change the nutritional profile to make those food products look healthier. Consider that, before food companies employees going to work in the food company, they might not know about all these secrets about food
When the audience reads about this they begin to wonder if that statistic specifically refers to them and if there is a problem with eating that amount per year. Eric further informs his audience that the reason McDonalds fries taste so good is from the natural and artificial flavorings added to fries, and most of the processed food in America. He also includes how much revenue the American flavor industries make a year and how many new products they introduce and points out the companies and movements that petitioned for clearer labeling on food products that contain these
But why? Pollan suggests that how we eat is just as important as what we eat. And that is the other thing that Americans don’t think about. Claims about being healthy aren’t the only way that food marketers draw our attention. There’s another one- convenience.
Even though there are same products on the shop shelves, people prefer to buy the food that has the labels of low fat or more nutrition. But these labels can be a big factor that causes people to live in an unhealthy way. According to the study published in Food Quality and Preference, it claims that people are more easily influenced by the labeling highlighted on the front of food packaging, particularly nutrition claims. For example, the obese people prefer the low-fat coke rather than other coke with regular sugar. This kind of nutrition claims gives people psychological comfort that makes them eat without worrying about being obese and unhealthy.
So, a conclusion could be drawn that consumers will and do choose the unhealthy option a majority of the time. However, it does not address the disconnect, or why people are still consuming foods that are unhealthy for them even when given other options. One reason prominently stands out above the rest and that is the lack of education on the real effects the American diet, a highly addictive diet comprised of processed foods, high in sugar and fat, and void of fresh produce and other
The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).
