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Frito Lay Wants To Sell Healthier Foods

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Frito-Lay wants to sell healthier foods, and intends to use no artificial ingredients in its 60 snack varieties. The switchover to natural ingredients coincides with a push by PepsiCo into healthier products, and to cut back on unhealthy ingredients in its biggest sellers like soda and potato chips. Products with bold flavors are harder to retool, and are marketed to teens, and other consumers who might be turned off if told that the chips were all natural. Many customers say they want to lose weight and eat better; however, it’s not clear that healthy snacks sell as well as junk food. All-natural products represent only about a fifth of the $15 billion U.S. savory snack market, but such sales grew an average of 14 percent over the past
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