ipl-logo

Gamestop Business Analysis

639 Words3 Pages

ONE: GameStop's dependence on developed countries results in lost opportunities due to lack of market development (entry in new markets) and low learning curve in how to compete in markets with PESTEL differences. Opportunities for vertical and horizontal integration through mergers and acquisitions are present especially when there are large gaming markets in China, India, and Latin American nations where income is quickly rising apart from improvements in their communication and transportation infrastructures. See Figure 3. It shows that in 2017, 47% of consumer spending came from the Asia-Pacific region (McDonald, 2017). Asia-Pacific alone will grow at 9.2% year-on-year to $51.2 billion with China composing $27.5 billion (McDonald, 2017). …show more content…

Software developers and publishers are available. Eighty-five percent of U.S. employment for software developers and publishers in the video game industry is located within 7 states (California, Washington, Texas, New York, Illinois, Florida, Massachusetts). The gaming software publishing industry’s total value add to the U.S. Gross Domestic Product in 2015 was $11.57 billion (up from $10.93 billion in 2013) (Siwek, 2017). Though referring to software developers in general, the U.S. Bureau of Labor Statistics predicts 30.5% job growth by 2026 (United States Bureau of Labor Statistics). Also, a new business model has emerged for monthly online subscription services, similar to Netflix, for video games with PlayStation Now and Microsoft Xbox Game Pass (Will Microsoft's 'Netflix of Gaming' Model Mark the End for GameStop?). Subscription services and digital downloads will negatively impact the future of physical software sales (Seitz). GameStop does not offer these services. In addition, over the past 20 years, e-commerce has flourished to enable consumers to purchase video game products from online merchants. More recently, video game manufacturers are selling video games and telecommunication services directly to consumers via digital downloads and streaming subscriptions. GameStop has online stores but it has yet to become the Amazon of the online gaming sector. It needs to seriously consider how it can use its brand and resources for product development and market development apart from diversifying in unrelated

Show More
Related

Mkt 421 Week 1 Video Game Marketing Plan

1207 Words | 5 Pages

The video game industry is currently a growing multimillion dollar business. Getting into this business is a risky move since many game developers flop. There are many great games and developers with their presence in the market that for a new company to become part of it would have to put in a lot of work and effort to get themselves known. Currently, there are 2,858 video game companies throughout the United States, of those 2,858 there are 2,322 development companies and 526 publishing companies. It is estimated that the video game industry brings in an added 11.7 billion dollars a year to the GDP (Anderton).

Read More

401 Games Case Study

753 Words | 4 Pages

We want to target consumers who are looking to purchase games for entertainment. With this, we can appropriately market our products to reach those consumers. When creating a perceptual map for 401 Games, we used price and core business offerings as our axes, as shown in our appendix. We based our findings off of the average price of two board games offered by all competitors, Axis and Allies, and Ticket to Ride. The prices of these games can be found in Exhibit 3.

Read More

Racial Diversity By Sandy Ong: Article Analysis

1333 Words | 6 Pages

Included in the article are bits of information found by research conducted by The International Game Developers Association, such as the fact that “only 3 percent of game developers are African-American” (Ong). Although not explicitly written in the article, Ong notes that the video game industry’s diversity levels are paralleled in the games that are created. In the article The Video Game Industry Has a Diversity Problem – But It Can Be Fixed includes that “industry representation [of Black, Asian and other minority ethnicities] stood at 4% in 2015” (Ramanan). In addition, Ong also included in the article data about racial diversity statistics of gamers organized by the Pew Research Center, which show the uneven balance of perspectives for game designers to people who play the games created. Likewise, in another academic journal, namely Gender and Racial Stereotypes in Popular Video Games, found that there were less than a quarter of each Black, Asian, and Hispanic minority groups of characters within the games that were in the study (Mou and Peng 925).

Read More

Target Courtrooming Case Study Summary

260 Words | 2 Pages

In our 1st case study, “Target… Showrooming”, Target Corporation has grown tired of being show-roomed, meaning shoppers looking to a particular product go to the store and look at it, pick it up and evaluate the price. They then shop online with their smartphone or at home online with their computer (Zimmerman, 2012). To Target, this has become a very large problem that they can measure in their end of the year sales analysis. In store sales rose slightly, yet online sales significantly were higher.

Read More

Gamasutr From Film And Digital Medi Written By Anne Zeiser

581 Words | 3 Pages

It also includes clear guidance and real-world examples of how to shape a project so audiences will love it. This is an important resources as it highlights how marketing must work with the creative talents behind the creation of the marketed media to become more effective at selling their product. Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap: This book is based off of the history of video games, covering successes and failures, creating a foundation on which to learn from the ideas of the past and work toward creating new and innovative approaches to video game marketing.

Read More

Gamestop Business Analysis

1034 Words | 5 Pages

In my mystery shop I went to the largest U.S player in retail sector specializing in video game and PC entertainment software. It ranks top five for the broader toy retailing sector. GameStop has stores in the United States, District of Columbia, Puerto Rico, and Ireland. It was founded in 1983 and was originally named Babbage’s the name was changed to GameStop in 2001. GameStop is a public company with 20,000 employees.

Read More

Rockstar North Vs Mma

748 Words | 3 Pages

The games industry what you need to know Organisational statures in the games industry Organisational statures of the gaming industry come in 5 different parts this is simply the process that a product is made these process include development, publishing, manufacturing, distribution and retail. Development stage Production of the product takes place in this stage, at this stage games are create and programmed. Developers can work on a range of different high end and low end projects, developers themselves can range in many different sizes group wise housing hundreds of employed and producing serval large titles so basically the development team consists of many members within a small group.

Read More

Montgomery-Clark Essay

495 Words | 2 Pages

Online, the product search will retrieve all items that meets the criteria of the inquiry and the products do not display in rolls of shelves like a virtual store. Online retail stores offer shoppers convenience that consumers have come to expect and different ways to make purchases (BEAUCHAMP & PONDER, 2010). Online retail stores provide cost savings to the customer and a better variety of choices for different products and sizes. Online retail stores give the company the ability to reach people that they would not be able to service in brick and mortar store (Wang, Baker, Wagner & Wakefield, 2007). Online retail stores are adding a touch of excitement and liveliness to their Web sites to attract and retain customers.

Read More

HMV: Uk's Largest Music Retailer In 2012

853 Words | 4 Pages

Its brand image is a strength as it is seen as an iconic music retailer. Therefore, today HMV performance is better than it was in 2013 as the brand has learned from its previous mistakes. However, in December 2016, the sales of video, music and gaming has fallen within the physical entertainment market (Kantar WorldPanel, 2017). It can suggest that this market is in jeopardy and that consumers are increasingly choosing to buy online rather than

Read More

Monopoly: A Board Game Or The E-Book Industry?

853 Words | 4 Pages

Many big box stores have developed strategies to claim their market share in the online world as to not be left behind. Amazon and Apple have long since claimed their piece of the pie in this online world by offering streaming services, E-books and a platform for Ecommerce. One of the most recent ripples in the tide pool of retailer competition was their brief but successful attempts at monopolizing the industry of E-books. This attempt was thwarted by a

Read More

Final Essay

615 Words | 3 Pages

Besides adding economic value, it has also been the source of jobs for many Americans. The employment rate in the gaming industry grew at an annual rate of 9 percent from 2009 to 2012. During that same time, the U.S. labor

Read More

Montgomery Clark Essay

1658 Words | 7 Pages

In this day and time, virtual stores are not included in the everyday shopping,  there are companies that have used them to attack the strategy of marketing in many different ways like, store displays price points, new product design, test, consumer behavior. Large retail stores like Kroger Co, Target, and Wal-Mart has looked into virtual stores to view the way a product can be a part of their store layout and pick the best setup for particular products. Brand names like Proctor and Gamble and Kimberly Clark (Huggies, Kleenex) are utilizing virtual stores to advertise their products to new levels with their client base. What Kimberly Clark has done is taken the idea of a virtual store and made it a piece of their company. In the year of 2007, Mrs. Clark installed a virtual lab that was focused only on the research on what pushes the consumer intent to focus and purchase.

Read More

Best Buy Competitive Analysis

203 Words | 1 Pages

Competitors, customers, and suppliers are the components of Best Buy’s industry environment. With a revenue of $39,895 million as of August 2017, Best Buy is the all-time leader in the electronics and appliances retailing industry. Previously, Best Buy’s number one competitor was Circuit City Store but this company is now out of business. Currently, in the electronic e-commerce competitive ecosystem, Amazon is Best Buy’s primary competitor. Amazon is the largest online retailer in the world and is continuously gaining market share in the U.S.

Read More

What Is The Difference Between Barnes And Noble

296 Words | 2 Pages

Barnes and Noble is an American retailer of entertainment products that focuses on selling books, but also offers toys, music, movies, electronic Nooks, and eBooks. Although they have a large and recognizable brand name, the company faces strong competition with other large retailers entering the market. Competitors like Amazon and other retail stores offer convenience through online shopping experiences whereas Barnes and Noble remains the only brick and mortar chain bookstore in America. This fact, however, is neither an advantage or a disadvantage, but could move towards the more negative side with the current market trends of online and convenience being priority. To overcome competition, Barnes and Noble needs to accentuate its best features

Read More

Canadian Game Industry Essay

680 Words | 3 Pages

The Canadian game industry has seen significant development and success, providing "4.5 billion dollars to the Canadian GDP in 2019. " (Perks and Whitson 132). With the rise of self-publishing and digital distribution platforms like Steam, Apple, and Google Play, the business appears to be here to stay. Despite its success, the gaming industry has faced numerous problems.

Read More

More about Gamestop Business Analysis

Open Document