Montgomery Clark Essay

Kimberly Clark has many benefits for a business by using technology. To start is that they can view customers behaviors a lot easier in an environment that is controlled. If we are talking about an environment that is computerized, it is an easy task to just change the product locations, color schemes, and packaging. What you need to do is a couple clicks on the keyboard and mouse to make these types of changes. The benefits of having all this computerized data are that it will allow things to be processed a lot faster. The company is capable of combining this data with the data from locations on the site to show what can be done to boost their products. This capability delivers behavioral data and equivalent attitudinal insight has

In this day and time, virtual stores are not included in the everyday shopping, there are companies that have used them to attack the strategy of marketing in many different ways like, store displays price points, new product design, test, consumer behavior. Large retail stores like Kroger Co, Target, and Wal-Mart has looked into virtual stores to view the way a product can be a part of their store layout and pick the best setup for particular products. Brand names like Proctor and Gamble and Kimberly Clark (Huggies, Kleenex) are utilizing virtual stores to advertise their products to new levels with their client base. What Kimberly Clark has done is taken the idea of a virtual store and made it a piece of their company. In the year of 2007, Mrs. Clark installed a virtual lab that was focused only on the research on what pushes the consumer intent to focus and purchase. This has given the opportunity to gain a competitive advantage over the other manufacturers by providing their products to the accurate layouts of retailers. This virtual lab can renew the light fixtures, flooring, and the shelves of retailers which can decide if a product sits well with the store

A scientist can use virtual models to study helix’s, but virtual reality is actually being performed in doctors offices and hospitals. Nurses and doctors are actually able to use virtual reality for teaching purposes and surgical simulation. Even prostate exams can be performed virtually and even colonoscopies. There are painful treatments that patients undergo like for burns, they can use a program from virtual reality to help relax their minds from the pain. This can also help people that may have a mental condition such as extreme phobias, it will allow them to go into a world where they can find a comfort with their fears virtually. Industries have begun to draft virtual stores and showrooms like the one Kimberly-Clark uses. When it comes to the sales to customers. This allows the customers to be able to actually purchase the virtual products. Another company that uses virtual technology systems is auto companies they use it to help advertise to customers a concept car virtually, and then redesign and change based on the customers' reactions, all without having to participate any physical adjustment. Auto companies can then present a virtual showroom to advertise their current line of cars, just so they can help with the buying