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General Mills History

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General Mills, the most recognized food brand in the kitchen, in America and around the world, was first introduced to the world nearly 87 years ago on November 30th, 1928 however, the philosophy of General Mills, dates back to 1866, on the Mississippi River. General Mills is known for their innovation, invention, food and fun, which has been their slogan for 15 years. (Nelson, 2015) Whether you know them for their invention of creating “puff shape cereal”, or from grandma’s gooey peanut butter cookies, in your lifetime you have created a memory around General Mills. Throughout the day and throughout the world, consumers turn to General Mills. For General Mills, it was not just mundane tasks, they want to have their toes in the sand in just …show more content…

The day before the acquisition was set to take place, Cadwaller C. Washburn, founder of Washburn, withdrew the deal previous made. This was devastating news to James Ford Bell, as he knew the success that this would bring to General Mills. James Ford Bell did not let Washburn stand in his way. Bell then began signing acquisition agreements from other companies, such as Red Star Milling Company, Royal Milling Company, Kalispell Flour Mills Company, and Rocky Mountain Milling Company who acquired Washburn. Therefore, by the end of July 1928 all documents were signed and all companies came together and started the new beginning of General Mills, the world’s biggest multinational manufacturer and marketer. With Washburn’s incredible track record and General Mill’s mission to make it happen by keeping a broad-minded philosophy no one could stop James Ford Bell. From this date forward General Mills, changed the game for many new developments, streamlined process, made significant innovations and brought millions together over one general idea; to serve the world by making food people …show more content…

In 2014, General Mills gave $150+ million to charitable causes. $29.2 million of that went to grants to help students continue their education, and focus on their schoolwork. $42.8 million in food donations went to various help pantries, homeless shelters and to school districts for needy families, and $79.1 million in philanthropic events, and brand contributions. (Nelson, 2015) General Mills also pay employees for worked community hours throughout the community, cleaning highways, help the elderly, reading to children, and various other

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