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General Mills Inc Executive Summary

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Founded in 1928 and based in Minneapolis in the US, General Mills INC (GM) is one of the global leaders in the manufacturing and marketing of packaged food products. Primary product offerings include snacks, yogurt, convenience meals, cereal, baking ingredients, and super-premium ice cream. It also offers a wide variety of natural and organic products, including granola bars, cereal, and soup. Its leading brands include Annie's, Betty Crocker, Häagen-Dazs, Pillsbury, Yoplait, Old El Paso, Progresso and Cheerios and reported USD 15.6bn of revenue in FY17. GM operates in four operating segments: North America retail (65% of FY17 revenue), convenience stores and food service (12%), Europe and Australia (12%), and Asia and Latin America (11%).

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