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Greggs Executive Summary

828 Words4 Pages

1.0 Executive Summary
Greggs is the largest bakery chain in the United Kingdom, with over 1600 outlets. It specializes in savoury products such as pasties, sausage roll, sandwiches, salads, soups and sweet items including doughnuts and vanilla slices. What's more, here they are today, with 1,698 shops, 12 bread shops and 20,000 representatives who serve a great many clients every week, Greggs is the UK's driving pastry kitchen nourishment in a hurry retailer. All this because they pay attention to important things: Like serving food that’s free of artificial colours, flavours, and added trans fats or MSG, keeping the staff happy specially that it’s one of the happiest paces to work, and making sure to achieve customer’s satisfaction. For all …show more content…

A current national overview of client benefit positioned Greggs the tenth best brand in the UK and altogether in front of everything except one of our master sustenance in a hurry contender (source: UKCSI). With Greggs' solid image and powerful plan of action, we see noteworthy open doors in the Lebanese market and an exhaustive promoting plan will be the key guaranteeing achievement and profitability (Lorette, 2016).
The sustenance business is becoming greater than possible in Lebanon. With consistently comes the blast of new patterns, new thoughts and more extensions for others; yet presumably that cake is a piece of Lebanese social menu. Here comes the significance of Greggs opening its branches in …show more content…

This strategy will be maintained while choosing the locations within the Lebanese market.
Behavioural Segmentation
Lebanese food consumers are more concerned about their health, calories and fats per meal, and trying the best to avoid them. That is the reason Greggs has enlisted group in each nourishment compose attempting to take away the entrance fat and salt while keeping the tasty taste as it may be. Additionally, the site of the association exhibits dietary information to impact the costumers to pick their strong lifestyle (Greggs, 2012).
Psychographic Segmentation
Due to the lifestyle, Lebanese customers prefer to eat sandwiches in fast-food industry which is an advantage for the sandwich shop. For this reason, Greggs is a great choice, since its keeping on expanding in this field by identifying it as food on-the-go. Combining quality nourishment with reasonable value prompts target different social classes.
2.1.2 Market

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