Traditional Segmentation approach is not reliable as compared to demographics approach. Demographic approach is to define a consumer base, executives are implicitly, or explicitly, means that all people of a certain demographic are the same and they are also distinctly different from everyone in other demographics. By understanding consumers’ jobs, companies can identify what drives their behavior and their buying decisions—and then create offerings that resolve their most important and unsatisfied jobs. Within its existing stores, Whole Foods has demonstrated its ability to successfully design offerings that satisfy a range of functional, emotional, and social jobs. For example, the Whole Foods in Dedham, Massachusetts, is home to the “Dedham