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General Motors Company: Earn Customers For Life

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• Earn Customers for Life
• Grow our Brands
• Lead in Technology and Innovation
• Drive Core Efficiencies
• Culture to Win (About GM: GM Sustainability, n.d.)
General Motors Company Overview
General Motors Company (GM) is an auto-trade company which designs, builds and sells cars and trucks. Many established brands in the market like Chevrolet, GMC, Cadillac, Buick, Opel and others are owned by General Motors (New York Times, 2013). The company has evolved as one of the leading automobile manufacturers by upholding its global footprint on most sold cars and gain its assets and economies of scale (New York Times, 2013). Manufacturing a car is a long process and GM manages the portfolio of estimated 30,000 parts in each car. Every new model in the market takes about five years to be brought in the market (The Economist, 2013). Thus, GM is able to sell more vehicles and also at …show more content…

As we see the blue line, GM spends at an average of 7,000 millions just below Toyota during the Year 2013. The company realized it is spending enough to have competitive products and wanted to drive its selling price and profit margins.
General Motor Company Competitiveness
The worldwide car industry market is very aggressive in competition. The foremost variables that decide vehicle selling in the markets incorporate value, quality, accessible choices, style, security, unwavering quality, efficiency and usefulness (Caiazza&Nueno, 2014). GM’s revenue and market share are represented by both wholesale and retail vehicle sales data. There are four major automotive regional segments that take care of entire GM Company’s operations, which are given as follows: GM North America (GMNA) GM Europe (GME) GM International Operations (GMIO) GM South America (GMSA)
The following table summarizes the total wholesale vehicle sales of new vehicles by automotive

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