A new generation is starting to make its presence known. That is Generation Z. They are entering the real estate market in growing numbers. Most are currently renting, but a growing number are looking to move into home ownership. Real estate professionals need to understand this new generation of homebuyers.
What Defines Generation Z?
Generation Z is defined as those born between 1995 and 2010. They are the generation that grew up with the Internet being common place. Currently, they make up 21% of the American population at over 66 million strong. It is the most ethnically and racially diverse generation to date. They are also the first generation to grow up with Internet access being the norm.
They want to own a home. Generation Z, like the generations older than them, think that home ownership is a major part of the American Dream. What makes them different is that many of them are looking to move to home ownership at a rapid rate,
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Members of Generation Z love to have shared amenities. They like being part of communities. In fact, a full third of them are very involved with their community or neighborhood. This need to belong to a community is going to influence the neighborhoods they choose and the amenities they want.
They use social networking in the home buying process. This goes back to being the most technology connected generation. When looking for a home, to rent or own, they turn to their family and friends for help. They share the search process with friends and roommates at rates not seen in other generations. This shows why tapping into social networks is critical for tapping into this generation as homebuyers.
They rent in smaller buildings. The reason for this trend is not completely obvious. However, some real estate experts speculate that it relates back to the need of many Generation X members to be part of their community. A smaller building offers better chances to meet neighbors and build