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Google's Ethos Pathos Logos

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Whether it’s to sell a product or an idea, companies are becoming more and more proficient at manipulating people’s viewpoint of something in a way that’s subtle enough that they often don’t even notice it impacts. The video created by Google to represent the year of 2016 is no exception to this somewhat manipulative technique. In a way that projects the emotions that Google would like the audience to feel it not only makes the viewer leave with a more content view of the world but secures Google’s relativity as a search engine. Through the use of pathos and ethos, Google manipulates the viewer without them even being able to notice it. The easiest part to understand about this video is the intended audience. Through the formatting …show more content…

Google blatantly uses ethos when using the google search bar over the images that are supposed to represent hope. They are associating themselves with the good and hopeful. With heavy political figures like Hillary Clinton, Bernie sanders, Donald Trump, Barack Obama and Justin Trudeau, the video is able to be related to. They are employing the images of heavily reported upon politicians because Google knows that they will be easily recognized to mass amounts of people. Also, with the use of the Olympics, it reaches a wide audience. There are few countries that don’t participate in the Olympics, therefore, it pertains to the cultural relevance. Also When Lin-Manuel Miranda repeats “love is love is love” Google is using a man who has been extremely popular in recent news and using a fairly popular speech to express their overall meaning that love is above all the most important and “cannot be swept aside”. The use of the celebrities that have passed away is a ploy of pathos and ethos. It affects pathos because many people cared about those celebrities and it becomes a slideshow of a memorial using well-known, or “iconic”, photos of them with their names and years of life in the bottom right-hand corner. Gene Wilder’s quote from ,and the videos allusion to, Charlie and the Chocolate Factory helps convey the message that the people are in control of their dreams and life by using not only a famous quote that is relevant to the meaning of the video but by also using the actor who played in the original adaption of the film and became well loved by the world. This was especially the case with David Bowie, whom people then began to recreate his iconic look in a way that alludes to how large of an impact he had on the world. No person imitating Bowie stayed on screen long, though, each making way for the next fan, with a total of eight people in the short span of three seconds. Even with just

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Swift does a good job using ethos, pathos, and logos to describe the Ireland’s economy and how he thinks it can be improved. All of his references to the killing of innocent children were just a way to open up the eyes of their society to how the Irish poor beggars were not being given any type of aid. He uses ethos in the best way and also does a good job using logos. Swift has ideas that are not that ethical but does an interesting way to get his ideas

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A Wish is Not Enough Most Shocking Second a Day Video it is based on a little girl’s life change. This visual argument shows how in an exact year a Syrian girl’s life completely falls apart because of the war. It shows how the development of an armed conflict negatively impacts the life of a child.

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In order to determine the topic of one of these speeches, one can examine their titles because they generally offer viewers a comprehensive idea of the speaker’s thesis and main ideas. Characteristically, the speaker offers his audience subject matter either that no one has previously contemplated or that may seem obvious at first, though most people have never actually considered it. In “Listen and Learn,” Nathan Heller points out that much of the subject matter covered within TED conferences involves “world-changing ideas” (69). World-changing topics describe something the viewers frequently encounter or are able to foresee impacting them on a significant level in their lives. Considering the title of Anderson’s talk, “How Web Video Powers Global Innovation,” it becomes evident that web video, something the vast majority of people encounter multiple times per day, is something that creates a clear impact in lives around the world.

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I think what I have learned most about the needs to support claims with research and validating them with proper citation is that you need to adopt a skeptical attitude toward all knowledge claims. If you want to use a source you need to make sure that it is credible you should also be able to screen sources much more quickly by testing them against your argument that is being made. Also if one has opinions to support or challenge a position, you will need to know which sources can be used. Ethos, pathos, and logos are important techniques to use and learn when trying to state an argument. I have learned the most that Pathos is an appeal to the reader’s emotions.

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Kenny Chesney is a world known musician who sings country music. He sing’s a song called Don’t Blink, it was published in 2007. The song is a popular song and has a special meaning. “Don't Blink” also uses many rhetorical devices two of which are epithet and euphemism.

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One of the most powerful strategies used in literature and media is rhetoric. There are three types of rhetoric: pathos (appeal to emotion), logos (appeal to logic), and ethos (writer’s credibility). Writers use rhetoric in their writing to persuade the reader to believe their opinion. In Edward W. Felten’s “The Tech Industry Needs to Step Up on Privacy Disclosures” and Gina Trapani’s “Online Consumers Should Make Their Needs Known”, both incorporate convincing uses of rhetoric in their articles; however, Trapani’s use of rhetoric exceeds Felten’s and will persuade the reader more certainly because she backs up her article with her personal credibility, strives to pull at the reader’s emotion, and assures the reader’s question through general

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The creative piece presented was written to respond to major themes developed in the film Blade Runner (1982). One of these themes presented is the moral issue regarding the creation of synthetic humans. To address this the topic question “The real or synthetic: do we even care?” was utilised. This theme is continuously prevalent in the film as the Replicant protagonists’ fight a profound battle to establish themselves as more than slaves for mankind, as it is “Quite an experience to live in fear, isn't it?

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In his article "Netflix’s Plan to Rule the World" published in The New York Times, Farhad Manjoo describes how Netflix is changing the way we consume media and how it is using a strategy of open-border digital cosmopolitanism to gain viewers all over the world. The author argues that this strategy is fundamentally different from the one adopted by other companies that aim to sell American ideas to a foreign audience, as Netflix's goal is to sell international ideas to a global audience. Manjoo supports his argument by discussing the diverse and eclectic tastes of Netflix's viewers and the incentives created by the company's subscription-based business model. He also gives examples of some of the most watched and culturally significant productions

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Greg Nazaire Devir Shriky Digital media foundation 3/1/2023 1st gen logo(s): Amazon's gos have evolved over the years to become a symbol of its promise to consumers. It started out as a small bookstore in around 1994. Its original logo featured an image of the Amazon with letters representing A and Z (z was hidden as water flowing through the A) symbolizing their desire to offer customers their products from A to Z for a reasonable amount of money and time. It was also quite simple/barebones; it only used two colors black and white and had no change in these colors or even its tone. Amazon’s original logo was created in 1995

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If giving out false information to persuade an audience is untruthful then why as a society we are still reaching for the untruthful? Persuasion is alternatively what all advertisements are aiming for no matter if it is for a product or idea. Over the use of methods like ethos, pathos, and logos advertisements become more appealing and compelling to everyday people. War propagandas especially utilize the methods, ethos and pathos to support the idea of glorify American and demonize enemies. The credibility of normal citizens was demonstrated throughout war propagandas to help develop their philosophy.

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The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”

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The picture I chose, shows an image that is in the public eye of today’s society, the image of smoking and how people can be affected by it. In this picture, viewers can see how smoking can really affect one’s life and how the addiction can be harmful to not only the outside of the body, but also the inside. This photo shows a controversial side of the appeal that people become addicted to cigarettes and, even after trying to go cold turkey, some people still cannot get over the addiction. The first thing that is noticed is the noose. The noose is being wrapped around the woman’s neck comparing the cigarette to the noose in attempt to show death.

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Blackfish Rhetorical Analysis One fish, two fish, red fish, Blackfish. Blackfish is a documentary created by Gabriela Cowperthwaite to expose Seaworld and to show people what really happened with attacks on trainers such as the one Dawn Brancheau and the mistreatment of animals through many series of interviews of ex-trainers, experts on orcas, orca hunters, and eye witnesses of gruesome experiences. She accompanied her interviews with an array of video clips to back up her interviewer 's testimonies for her film. Cowperthwaite built her argument against Seaworld by using various examples of ethos, logos, and pathos.

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Dunkin’ Donuts ad There is nothing more american than waking up and enjoying a cup of coffee in the comfort of your own kitchen. 83% of American adults drink coffee everyday and Dunkin’ Donuts has long been a contender for brewing good coffee. Dunkin’ Donuts has been associated with a good breakfast and cup of coffee since 1950, so it is no surprise that they entered the market in selling coffee that can be brewed at home. The food advertisement of Dunkin’ Donuts uses ethos/pathos/logos to appeal to/target adult coffee drinkers that care about the environment. Dunkin’ Donuts uses ethos to target adult coffee drinkers with the appearance of Erik Weihenmayer, a blind man who achieved the incredible feat of climbing Mount Everest.

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In this music video, “Scars to Your Beautiful”, Alessia Cara skillfully illuminates her message that everyone is beautiful. Cara uses both ethos and pathos to help get her message out to her audience. Cara wants people who feel put down by society to know that it is okay to be different and love the scars they have. At the start of the music video, Cara is standing in plain white room, in a plain outfit, which can lead you to believe that she is just an ordinary person, in an ordinary place and nothing extremely special.

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