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Graingoat Strengths And Weaknesses

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SWOT Analysis The major strengths of GrainGoat are outlined below: • GrainGoat has the ability to play each side of the market o When grain prices are rising, farmers will have more disposable income. They may want to avoid tax implications of this income, so investing in a new machine to test moisture levels could combat this. From the opposite standpoint, when lower markets are creating smaller margins, customers will try to save money. GrainGoat can save their customers money because of the ability to test samples without having to drive heavy, gas guzzling equipment from field to field. Another strength is the ability to sell the product when forecasts show a weakening market price in the future. GrainGoat can make the argument invest now because it will pay dividends in the future. • …show more content…

Due to this, they are basically entering an untapped market with endless potential. If GrainGoat could secure a portion of this market, they would be successful. They could also build loyal customers prior to any other competing companies being relevant in the industry. • Many other grains grown in the United States, such as corn, require moisture sampling o Currently the GrainGoat can be used for small grains. They are considering creating a product that also works with corn samples. This product could be a seller because of the large amount of corn harvesters in the Midwest. Also, moisture collection is extremely important to this segment. The market prices have lowered compared to where they were a few years ago, but farmers could be sitting on extra cash flow. The major threats of GrainGoat are outlined below: • Famers’ propensity to avoid new products until the product has achieved a farm amount of adoption • Competition from a larger

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