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Growth Across All Channel Case Summary

769 Words4 Pages

The company strategy is mostly guided by its vision and objectives, availability of its resources and capabilities, and the influence of the industry micro and macro environment. For its current strategy to be achieved successfully, these factors must be used as a guide to its strategies. Above is an analysis on how the company 4 main visions were used a guide to successfully achieved its formulated strategy. 1. Growth across All Channels As per the company vision of ‘ one hbc ’, coupled with its resources and capabilities such as improved technology, talented and dedicated management team etc, the company was sure of achieving its growth strategy. To enhance In-store growth, the company through its dynamic management team is instituting more training and development programs for its sales associates. This would greatly enhance the company’s …show more content…

Therefore, the company is constantly responding to these changes via offering a variety of shopping options to meet the needs of its customers. The company strategy of expanding its off-price business to various location tie with its vision of offering a variety of choice to its customers. Expanding the hbc off-price business implies offering a high-end brand of merchandise at a reduced price and hence providing customers with a variety of shopping options. The company offers varieties of families of stores that provided a variety of valuable and quality merchandises and a reliable customers service. The company’s strategy of offers its customers both in-store and online shopping experience is in line with its vision of providing a variety of shopping choice to its customers as customers taste and demand is constantly changing. To offer even more choice to its Canadian consumers, hbc was capable of leveraging Its already existing resources and experience in the Canadian market to successfully establishing Saks Fifth Avenue and Saks OFF 5TH to

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