Healthy And Unhealthy Foods At Children's Eye Levels

As there was a variation between Woolworth’s stores when considering the healthy and unhealthy foods advertised at children’s eye level (Graph 1), it can be seen consistently that the amount of unhealthy options exceeded the healthy options available. It shows that Woolworths 3 has the highest amount of healthy foods advertised. For example, shown in table 3 Sultana Bran was the most common healthiest cereal at children’s eye level, as it was extra high in Fibre and Iron. Woolworths 4 shows that it advertised the highest amount of unhealthiest food at children’s eye level, in table 3 of Coco Pops, Rice Bubbles and Milo Cereal. Both Woolworths 4 and 5 advertised healthy and unhealthy cereals separately which could explain the reasons to why higher amounts of unhealthy foods were advertised to children’s eye level. Woolworths 2 had a health and wellbeing section; however it displayed unhealthy cereals at children’s eye level.

Foodland 1 was seen to have the highest amount of healthy and unhealthy foods advertised. For example, in table 3 healthy cereals at eye level of Uncle Toby’s Mueslis and an unhealthy option of Fruit Loops. Foodland 2 was the only Foodland store to not have any healthy cereals at children’s eye level as all unhealthy cereals were easy to access by