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Henry Ford's Model T And Assembly Line

498 Words2 Pages

“A market is never saturated with a good product, but it is very quickly saturated with a bad one.” - Henry Ford, founder of Ford Motors. With this mindset, Henry, in 1896, went on to build his first ever automobile that rode on four bicycle wheels without a reversing gear. During the twentieth century, automobiles were playthings for the rich. Not only were these automobiles upmarket, but they also were complex models that required experts with mechanical skills to drive them. This motivated Henry to introduce simple, austere and affordable cars that would be within the economic reach of most Americans. Thus, the Model T and assembly line was created - thereby revolutionizing the entire automobile market. Ford’s attempt at marketing was not …show more content…

After receiving a lot of positivity regarding the Quadricycle, Ford founded the Detroit Automobile company and employed himself as a chief engineer. However, that did not prove to be successful because the company was only able to make 20 vehicles and closed down with the investors losing about 86,000$. The company was reorganized with a new name and a new investment. Surprisingly, this company too missed the mark for Ford after having a fallout with his backer and thus resulted in Ford resigning from the company altogether. After having to go through two unsuccessful attempts at starting up a company, Ford knew that the Rubicon was crossed and giving up his dream was not an option. Such a demeanor, helped Ford in proceeding to become one of the leading automobile companies, earning a whopping total of 37,000$ in just the first year of its incorporation. However, there was one stumbling block on the road. It would be impossible to progress with groups of two and threes assembling 3 cars per day when the company was getting numerous offers after the invention of Model T. This motivated Ford to launch an industry that would utilize less time and effort in producing an efficient result. So, he set in motion methods of large-scale manufacturing that would revolutionize American industry, including the utilization of vast production plants; standardized, compatible parts; and the moving assembly line. Large-scale manufacturing fundamentally cut down from taking 12 hours of assembling to just 2, which enabled expenses to remain

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