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High School Sports Marketing Strategy

337 Words2 Pages
Athletic programs have integrated corporate strategies at both the high school and university level. With a reduction in funding for schools, secondary school districts have to resort to a new primary resource of income: sponsorship. Corporate sponsors spend several hundred to thousands of dollars to advertise on the high school athletics’ website, game programs, fields, stadiums, and gyms. For example, all the football players on my son's team were required to sell ads for the game program. They needed to find businesses that would pay $50-$500 to advertise in their program. The profit was used to buy uniforms and equipment for the team. Without fundraisers, schools may have to resort to charging players to participate in sports.
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