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Home Depot Aikenhead's Corporate Strategy

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The Home Depot has primarily used a Growth / Concentration / Horizontal strategy to achieve such unmatched growth. The firms center of attention is on expanding their products into multiple locations at the same point in their value chain, while at the same time increasing the range of goods and services offered to the current market. Under Corporate Strategy Home Depot made multiple acquisitions since its inception: 1994, the company acquired Canadian-based firm Aikenhead’s home improvement centersIn 2001, to mark its presence in Mexico the company bought Total Home. 2006, the company extended to China through the purchase of ‘The home Way,' a 12 store chain. Business Level Strategy: Integrated cost Leadership/ Differentiation Strategy.

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