"You can't sell anything if you can't tell anything" by Beth Comstock. Compare and contrasting marketing strategies between two very popular businesses, Tilly's and Forever 21. These two stores are very popular for similar and different reasons, as an example Forever 21 sells really cheap clothes and Tilly's sells midrange priced or expensive clothes. Tilly's sells accessories for young men, young women, boys and girls.
The two companies I have chosen are Sephora and Ulta beauty. I've chosen them because they sale some of the same brands and I want to see which one the right for me is. Sephora consumers are Asian, Hispanic, African America, and Caucasian. The ages of the buyers are near 24 to 65 years of age. The average spend of a customer is about sixty dollars.
In November 1962, William Labov conducted a linguistic study on New York City department stores. Although, at the time, it was likely a generally held idea amongst United States citizens that New Yorkers of different cultural descent held different accents and resultantly pronounce certain words different than the standardized variation, linguistic research had further verified the marked social stratification in New York City. Linguists went beyond a simple assertion that different social groups produce different pronunciations, and Labov describes the previous findings: “The normal workings of society have produced systematic differences between certain institutions or people, and that these differentiated forms have been ranked in status or prestige by general agreement” (Labov 169). Based on
Fast fashion industry revenue is expected to grow by an annualised 11.7% over the five years through 2015-16, and is said to be worth $1.4 billion. The rise of social media and online shopping has given consumers access to the latest designer fashion directly inspired by runway shows, creating desire for new styles and trends constantly. Fast fashion retailers’ strategies involve opening two to three stores per year, with the ultimate goal of opening between 20 and 30 stores within major cities or ‘hot zones’ around the country. Consequently, industry establishments are anticipated to grow rapidly over the next five years as these international retailers expand their store networks and take over the domestic Australian retailer brands. Fast
Abercrombie & Fitch Co. and PVH Corp. are selected as a competitor of Guess?, Inc., owing to both offer a wide and deep assortment with alike products and target customers in the market in spite of being three different brands. Regards to products offerings, Guess?, Inc., Abercromie & Fitch, PVH Corp. give alike products. Guess?, Inc. represents a sultry and adventure style on youth daily life, Abercrombie & Fitch Co. provides stylish and chic outfits, and PVH Corp. owns various subsidiaries which target a wider range of consumers from millennial to Gen X (age from 21 to 37). (BrandGuide) Abercrombie & Fitch Co. launches fragrances & candles section, and PVH Corp. focuses on underwear to have its own line.
The target market for Ross is 18 years and older white-collar shoppers from primarily middle-income households. The people that shop at Ross are cost conscious and value quality and style while sticking to their
The American dream is achievable because as long as you work hard and get an education, opportunities will be available to succeed. The availability and opportunity to succeed is primarily determined by each individual’s dedication to obtain that success. I have read accounts of people who went from “rags to riches”. These accounts will be shared with the reader in order to further support James Truslow Adams’ definition of the American Dream. Do Won Chang the founder of Forever 21 didn 't always have it so easy.
4.2. Brand Positioning: • Almost-luxury Casual cool brand, • Unique added value promotions, • Premium prices 4.3. Consumer promise: • High-quality merchandise, • Casual classic American style 4.4. Targeting: • Cool & Attractive People • Fashion Conscious Consumers (average age: elementary school to post college) • Customers from the middle and upper-middle class 4.5. Past positioning strategy: Abercrombie and Fitch was founded as a supplier of sporting and excursion goods.
Online women's clothing stores that cater to millennials have found that ages 25- 34 tends to spend more money on clothing because they have more disposable income. As result,
Whereas nearly every big fashion house belong to one of the foundations such as LVMH, Kerring. Which has absolute power over the brands, deciding its destiny only according to bringing profit and being useful for the whole
We have to emphasize that we don’t have any intention to transform Abercrombie and Fitch to another Zara or H&M, we will try to preserve the uniqueness of the company, but at the same time we will implement a bunch of changes that we think will be relevant in the current market conditions.
It caters to women between 14-30 years but internally it targets everyone who loves fashion. It has a very large target audience so their product also has to be varied. They supply clothing and accessories to cater to different styles. It offers Fashion and quality at the best price.
Introduction Abercrombie & Fitch, also known as A&F, founders are David T. Abercrombie & Ezra Fitch founded in New York City (June 4, 1892) now the key people person is Mike Jeffries (Chairman & CEO) Abercrombie & Fitch is an American retailer that focuses on casual wear for consumers aged 18 to 22, It has over 300 locations in the United States and is expanding internationally, The company have 10,000 full time employees and 80,000 part time employees The current version of A&F sells mostly clothes for the youth market, and describes its retailing niche as an inspirational "Casual Luxury” , Especially since 1997, the company has consistently kept a high profile in the public eye
By focusing on simple basics and key wardrobe essentials, American Apparel can still earn profits despite the ageing population and the homogeneous nation. This is because not only will young people buy their products, but also those in their 30s, as these products do not necessarily follow a trend. In addition to that, consumers do not have to be following a fashion trend. American Apparel should also consider releasing designs inspired by the South Korean culture so as to lure customers into their stores. Hence, despite being an ageing and homogeneous population, American Apparel can still break into South Korea’s market as the younger population are fashion forward and do not find it a concern splurging on clothing items, especially because of the ‘hallyu’ wave and having the need to dress fashionably.
The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.
