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Operational Plan Paper

934 Words4 Pages

Operational Plan
Introduction
RunWayMe will operate a product base clothing online store for millennials 18-34 years of age. The operating model and procedures for the online store is explain in the following sections.
General Approach to Operation
Operating an online clothing store is a unique situation because there are no face to face contact with customer. It require excellent customer service and timely product delivery. It also requires extreme sensitivity to the fashion world and the latest trends in order to stay a breast to our customers needs and inventory. Online women's clothing stores that cater to millennials have found that ages 25- 34 tends to spend more money on clothing because they have more disposable income. As result, …show more content…

In a brick and mortar store customers are able to fit on the product, feel the texture of material, and know the exact color scheme. In this sense customers tend to make final purchases at brick and mortar, unlike online store where the potential of return based on the earlier challenges are high. Hence, providing detailed description of products is critical. Another challenge is security issue. Security of RunWayMe.com is crucial to establish trust and retention.
Backstage (Behind the Scenes Operation Activities)
Staff Selection. The employees will be carefully selected. Along with the skills, they need to perform their jobs. The employees should be fashion driven, so that they can relate to our customers.
Supplier Relationship. In order to have a successful business, we have to have a good relationship with our suppliers. Since, RunWayMe is solely a product based business, if we do not have inventory, we do not make no sale. Having a reliable partnership with our suppliers is …show more content…

All payments will be processed through PayPal in the first year, until RunWayMe is establish and offer a broader payment avenues. E-orders: Customer can purchase online 24-hours a day, seven days a week. As the company grows, we will leave the option open to using a fulfillment center to take orders via the telephone. The order processing will include the ability to provide both a billing and an optional shipping address and will be able to process credit cards as well as payment by check (using PayPal). Once the website design is complete, we will contract for ongoing maintenance and support of the

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