For the last seven years, I h ave enjoyed my career as a Research Specialist at AT&T Mobility. In the Planning phase (P - O - L - C) , AT&T has developed our vision to “connect pe ople with their world, everywhere they live and work, and do it better than anyone else.” 1 In order to achieve this vision, AT&T has developed a Roadmap and Stra tegy plan that is divided into three phases: The Discovery phase’s aim is to establish a baseli ne understanding of overall corporate strategy by hosting trainings and gathering data via metrics and customer surveys . The Analysis phase reviews the data and identifies what is needed to support the corporate strategy. Lastly , the Call to Action phase fine - tunes the corporate strategy and develops the policies,