We know what graphics does to the community but what do we really know about how the designers rationale impacts the community? When a graphic designer is given a new project they must analyze aspects of the assignment. These include the project’s intent, focus, goal, outcome and impact. The project’s intent, focus, goal and outcome are one in the same as they all describe what the project aims to do and what the project accomplished as an end result; while the project’s impact speaks more about how the project, and all of its components, has affected the community (Simmons). Another necessary tool used by designers is their rationale. Throughout the entirety of the project, designers must continuously use their own rationale to assess the