How Do External Factors Affect Wendy's

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Wendy’s operating results are impacted by a number of external factors, including general economic trends, unemployment, intense price competition, commodity costs and weather. Increased commodity costs negatively affected the cost of food during 2014 and 2013.The quick-service restaurant industry is often affected by changes in consumer tastes, national, regional and local economic conditions, discretionary spending priorities, demographic trends, traffic patterns and the type, number and location of competing restaurants. Wendy's success depends to a significant extent on discretionary consumer spending, which is influenced by general economic conditions and the availability of discretionary income. Accordingly, Wendy's may experience declines