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How Does The Briscoe Group Improve Employee Engagement?

1143 Words5 Pages

Introduction

Our current workforce comprises of Veterans or Pre-Boomers, Baby Boomers, Generation X and Generation Y with each generation having their own attitudes and expectations regarding their jobs and careers. Generation Y, our youngest workforce, is exhibiting some very distinctive characteristics when compared to their older counterparts. Generational differences have real implications on how employers and employees interact. In order for organisations to fully benefit from the skills and perspectives of the new workforce, they must incorporate a Gen Y outlook into their cultures, organisation and management styles.
Employee engagement

Employee engagement is a much talked about and discussed issue within organisations today. So what …show more content…

Key success factors

The Briscoe Group’s success is attributed to various reasons including effective employment and remuneration. Additionally the introduction of on-the-job national qualifications has seen staff turnover reduce dramatically, sales increase and the recruitment of quality employees. According to the Retail Institute’s Key Account Manager, the Briscoe Group employees are on average more qualified than their industry counterparts and have higher engagement levels. Reportedly employee productivity, customer satisfaction and employee morale has increased.

Alternative strategies

More than 50% of the Briscoe Group’s employees are under 25 years old and to retain such a young workforce requires human resource management strategies specific for this age group. Professional development appeals to this demographic group. To assist with employee engagement and retention, a nationally recognised training programme, the Customer Service Award (CSA), was initially rolled out as a pilot but due to its success, the CSA has become the organisation’s approach to training. The Briscoe Group is committed to upskilling their

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