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Hrm 531 Week 3 Management Systems

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In order to create an organization to be lined up, moving in the same direction, and focusing on the same goal, we would need three management systems, which are Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and Supply Chain Management (SCM). These three management systems create a link each other, which can be described as :
Customer  CRM  ERP  SCM  Supplier

Customer Relationship Management (CRM) Business nowdays must be customer driven in order to stay competitive in the market. We must not only focus on selling things, but also focus on our customer and other factors that is related with the company relationship with the customer. The main activity of CRM is providing the company with the overview …show more content…

Acquire – CRM will help new customer to get superior value through the company’s product or service
2. Enhance – CRM will support the customer, that has already obtained, with cross and up selling method. They would also provide superior customer service.
3. Retain – CRM will gather the data about customer and help the company to reward the most loyal and profitable customer
There are several trends in CRM, which are Operational CRM, Analytical CRM, Collaborative CRM, and Portal Based CRM. All of them could be differentiated by their function and management systems, also from their different goals.

Enterprise Resource Planning …show more content…

These are some trends in ERP : improvement in integration and flexibility, extensions to business applications, broader reach to new users, and adoption of Internet technologies.

Supply Chain Management (SCM) SCM is the system that make sure you will not having “out of stock” condition, whether it is in your raw material or your products. It connects business processes and suppliers, customers, and business partners. The early SCM method called Electronic Data Interchange (EDI) which is based on exchanging file using standard method, nowdays it is replaced by .xml-based Web services. By using SCM, a company could gain some profits like efficient and effective materials movement between suppliers, customers, and partners. SCM also create more accurate order processing, reductions in inventory levels, less time to market a product, lower transaction and material cost, and also build strategic relationship with suppliers. There are three steps to SCM implementation :
1. Improve internal supply chain processes and relationship with suppliers and customers.
2. Use supply chain software, intranets, and extranets with trading partners.
3. Develop and implement collaborative SCM

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