Implementing A Strategic Plan Analysis

Implementing a Strategic Plan

The Campbell hospital has identified some areas that require attention and is working on a strategic plan to implement changes at the hospital. The current focus is on patient satisfaction, adding additional service and monitoring patient outcomes. Given that they are the only hospital in the community they ought to continuously evaluate the manner in which they conduct business to find innovative techniques to execute improvements which will continue to increase their presence on the market. Now that the plan is ready, it’s time to implement a strategic method to ensure that the hospital can meet their objectives. Although this is a massive undertaking, it is essential that they see it through to completion to

In this case with the revamping the manner in which the hospital delivers care along with implementing new services, I believe the pre-service will be the most effective marketing approach. According to Ginter, Duncan & Swayne (2013), pre-service is the first step in marketing when the organization will determine the appropriate target market, work on branding and pricing that will be beneficial to both the consumer and the organization (p. 315). When taking on a new endeavor, the company must start at the beginning, which is the purpose of pre-service to implement the new strategy that will be used to attract new consumers and let the community know what type of service will be available. Branding and pricing are also crucial during this process branding allow the organization to be easily identified and separate them from their rivals. As for pricing in an industry where the cost to receive medical treatment is so expensive, it's important to figure out a price point that will be suitable for the company and the

Working out of order will create a chaotic plan, and the organization will not be able to accomplish their goal if they do not follow the procedure in order. Pre-service is a way to reintroduce the hospital to the community, even though they have been there for years. The latest marketing techniques will allow the consumers to understand that Campbell Hospital is working on distinct methods that will enable them to enhance their delivery of care, offer new services at an affordable rate. Although the is the only hospital in the area that should not deter them from upgrading their