Industrialization Of Culture Framework Summary

In Understanding Media Industries by Timothy Havens and Amanda Lotz, we get a look at what media truly is and the Industrialization of Culture Framework. We also get some insight on what commercial and non-commercial media are as well what the mandates are for each. The Industrialization of Culture Framework includes Social Trends, Tastes and Traditions, mandate, conditions, practices, texts, and public. Commercial media have different mandates from non-commercial media. Mandates are specific aims for being in a specific media industry. Commercial media is paid by advertisers as well as the public, or in other words us. The mandate for commercial media is essentially to make money or “to sell eyeballs” (Haven & Lotz 32). It is normally meant

Many television networks such as Fox Broadcasting Company have broadcastings that intrigue their viewers and make viewers want to come back every week to watch a show. Fox Broadcasting Company is owned by 21st Century Fox according to Columbia Journalism Review of who owns what. Fox Broadcasting Company also known as Fox or channel 5 for most, ha a new and up and coming show named Empire. Empire is about a family in the music industry who are fighting for their company to go public. The father in the family, who also just happens to be the owner of Empire is suffering from a life-threatening disease. He is also facing some of his own demons, and is having to face his ex-wife who has just gotten out of prison and is in search of her share in the company. It is a family drama that has risen week after week in viewers. According to CNN Money Wednesday’s episode 7 on February 25th grew to 13.9 million total viewers from 12.9 million viewers for episode 6 according to yahoo news. The show has a demographic of people between the ages of eighteen and forty-nine just like many other television shows. Although that may be the demographic for most commercial media, Empire has helped Fox Broadcasting Company rise to first in ratings and viewers in the past 7 weeks. Something that has not been done by any other television show on Fox in

This portion of the framework “encompasses a myriad of professional roles, people who are responsible for the day-to-day operation of media industries, and the content they produce.” (Haven & Lotz 7) These practices have been put into three different categories. The first of the categories is creative practices which in the long-run is the task of those who are writing the media text which in this case would be the script or story line of Empire. The writers of Empire are Daniel Strong and Lee Daniels. There is another category of distribution and exhibition practices which would be workers who bring the finished work or media text to audiences. In other words the producers of the show which are Daniel Strong and Lee Daniels as the executive producers. The third practice in this framework is the auxiliary practice which is the companies that help advertise the show as well as those who measure how many viewers there are each week as well as the promotion and its critics. This would be those who helped advertise Empire before it