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Influenza Campaign Essay

809 Words4 Pages

As we dive deeper into the world of advertising, we notice that many businesses are employing various marketing campaigns and strategies in an effort to appeal to specific audiences. The majority of these ad agencies employ persuasion strategies in an effort to persuade their target audience to support their campaign. We may use the Centers for Disease Control as an example because they are a large organization and they employ a variety of promotional strategies. The majority of the CDC's advertising initiatives focus on people's health and wellness. We'll focus on a few of the CDC's public service announcements that target influenza and urge taking the flu shot. The CDC spreads awareness of the influenza vaccination among a variety of groups …show more content…

Every campaign mentioned by the CDC speaks directly to its target demographic through language. Language is an extremely powerful tool for influencing an audience's emotions. The CDC has run several advertisements, one of which says, "We get it, to help." I initially felt sincerity and compassion as I read this. The wording employed in this gives the audience the impression that the CDC cares about their wellbeing and wants to assist them. This campaign advertisement also makes use of the hashtag "#fightflu."Most hashtags used today are used to start a trend or join a bandwagon. Trends are hugely popular right now, so using them to promote getting the flu shot is very beneficial. The final message in this advertisement is "Get your flu shot today. There's still time." This informs their target audience that there is still time to obtain their flu shot if they are concerned about not receiving one. It also works incredibly well since it provides their viewers a sense of assurance. We start to wonder who the language is intended for after examining the terminology used in this advertising …show more content…

We have discussed the terminology employed in this advertising campaign and what it means. We claimed that the public is indeed moved by this advertising campaign. We discovered that the wording used produced some emotional appeal. The image of the two young adults also demonstrates the campaign project's emotional appeal. The addition of black and white was done by the campaign to highlight the detail in the image. We may also observe the bandwagon effect through this campaign because it makes use of a hashtag. A hashtag typically denotes a fashion or trend that should be followed. In this instance, they used the hashtag "#fightflu" to encourage their viewers to get the flu shot. Some really good strategies were employed in this

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