Based on the article by Domenec Mele and using your own appreciation of the Kenyan context, discuss a possible approach to instilling ethics into the Strathmore University Undergraduate Degree in Bachelor of Commerce.
Ethics is the branch of philosophy that explores the nature of moral virtue and evaluates human action (White, 1993). Philosophical ethics is different from the legal, religious, cultural and personal approaches to ethics in the sense that it instead seeks to conduct a study of morality through a rational, secular outlook that is grounded in notions of human happiness or well-being.
For a long time now, the general American society has promoted ambition, individualism and personal gain (Mann, 2005). The American higher education
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Strathmore University. (2015). About Strathmore. Retrieved from The Strathmore University Website: http://www.strathmore.edu/en/about-strathmore/mission-vision
White, T. I. (1993). Business Ethics: A Philosophical Reader. New York: Macmillan Publishing