ipl-logo

Interview With A Successful Beauty Salon In Cypress

881 Words4 Pages

For my business interview I had the pleasure of interviewing Surekha Singh who runs a successful beauty salon in Cypress. Surekha’s salon offers a range of makeup and hair services and her primary customer base continues to be people from the South Asian community. I was drawn to the Surekha story because of her admiral perseverance all throughout her journey as she faced challenges opening a business in a new country. Throughout this conversation, Singh shared experiences as an entrepreneur, including pros and cons of running a business, her best and worst experiences and her long term goals. As a future business owner I found her journey to be very inspirational.
Singh moved to the United States because of her husband's job. She describes …show more content…

She responded with how she enjoyed pursuing her passion and having financial independence along with it as definitely one of the upsides of being an entrepreneur. When asked about the downsides she responded with how she had to manage her household duties while running her business. Her kids were in school when she was starting a business, so she had to manage her time effectively. Along with her business, she also helped them with schoolwork and gave them rides. This was definitely a difficulty for as her household duties and work constantly conflicted with each …show more content…

As both made customer relationships a priority. In 1-5 The Business Environment The Context For Success , “The goal: to develop long term mutual beneficial relationships with customers.”(Kelly and William 9). Surekha did exactly just that as she talked to her customers and connected with them allowing her to make a loyal customer base. Her loyal customers are the only thing that helped her business stay afloat during pandemic. As multi-billion dollar companies prioritize customer loyalty we clearly know that Surekha’s approach of building effective relationships is essential for any

Show More
Related
1042 Words | 5 Pages

There are instances in the work where there are questions asked, and either Michael or Bonnie responds. This allows the reader a clear understanding of Michael and Bonnie’s struggles, as well as their vision for their brand. Michael and Bonnie struggled, just as so many other countless entrepreneurs. Throughout the work, there are many pieces of advice given by Bonnie and Michael. Many of these pieces of advice, or “practical nuggets” can be of use to entrepreneurs across all different types of industries.

Read More
1372 Words | 6 Pages

What our company needs is an increase in customer lifetime value. We can do this by building long term relationships, creating strong brand loyalty, using the right incentives to attract new clients and incentivizing current customers to retain them and offering superior customer service. To build strong term relationships the company has to stop thinking short term, but focus on long term lasting customer relationships. We have to be honest; although our main job is to sell we should not treat our customer as pay cheques.

Read More
1851 Words | 8 Pages

Scottie and the sales team at Ivan Smith Furniture want to build good relationships with their customers so that they will come back. Customer relationships are especially important for business such as Ivan Smith Furniture because a lot of their products are likely to not last forever. In the interview Scottie told me, “A pillow gets wore out and everyone needs a new mattress from time to time” (personal communication, February 7, 2023). In any business, a company wants customers to have a good experience when they buy from the company so they will come back. Also, with word of mouth being Ivan Smith Furniture’s most effective way of advertisement, ensuring that the customer had a good experience with the company is essential because Ivan Smith Furniture needs customers to go out and spread the word.

Read More
220 Words | 1 Pages

She didn't approve of the US government changing the rule for immigrants. She didn't like having to become a US citizen or have to leave the country. She didn't want to do either because she was going back to India when she retired and she didn't want to have to leave her more paying job and more security than in India. Bharati was different from her sister she wanted to stay and she became a american citizen and

Read More
763 Words | 4 Pages

“In thirty-three years of marriage, we have lived in every part of North America. By choosing a husband who was not my father’s selection, I was opting for fluidity, self-invention, blue jeans, and T- shirts, and renouncing the three thousand years (at least) of caste-observant, “pure culture” marriage in the Mukherjee family” (Mukherjee 548). Moving to America was a new beginning for Mukherjee, and she took every advantage of that. Marrying outside of her father’s choosing opened a new world of opportunity for her. She was able to wear what she wanted, travel wherever she wanted, and make herself who she wanted to be without her Indian heritage holding her back.

Read More
1025 Words | 5 Pages

Colleen Ballinger utilizes the four characteristics of an opportunity to build and maintain her successful career as an entrepreneur.

Read More
307 Words | 2 Pages

After a bad experiences with the traditional work place, at the age of 45 she set out to create her own business. She started out with an investment of 5,000 in 1963. She opened a store in dallas and had nine salesperson waking for her and selling skin products, and today there are more than 1.6 million salespeople working for her company Mary Kay Inc. around the world. In the first year of selling the products she sold close to

Read More
276 Words | 2 Pages

In conclusion, the question is Cheerleading a sport? Well the definition of a sport is “an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment.” Which at some levels of cheerleading it is a sport well there are some levels of cheerleading that is not a sport. If they are not competing against another team than cheerleading is just an activity however when you get into competitive cheerleading and All-Star Cheerleading there is no way you cannot call it a sport. So while cheerleaders are seaming, shouting, high flying on the sidelines cheering motivating the audience and player themselves at that moment they are not being a sport.

Read More
1885 Words | 8 Pages

She educates Gogol and Sonia both Bengali and American culture by giving in and cooking them American food once in a while. In the meantime, though she has lived in America for most of her life, has a social security number and driving license, and has raised two kids here, she never sees the U.S as India, her root. Long after her husband’s death, Ashima is experiencing a complicated moment, According to her, “True to the meaning of her name, she will be without borders, without a home of her own, a resident everywhere and nowhere.” (p276) She is going through a hard time thinking who she truly is: “For thirty years she missed her life in India.

Read More
1779 Words | 8 Pages

She recalls that the interaction “sounded like the description of a long-enduring, comfortable, yet loveless marriage, without risk or recklessness” (9). Her comparison highlights the strained relationship between the United States and new immigrants that search for opportunity there because the government does not protect resident aliens as it does US-born citizens. She also alludes to arranged marriages, common in India, as a symbol of unmodern cultural practices from her home country to parallel them to the “backwards” immigration policies of America, continuing her point from earlier in the essay about the questionable virtue of many Indian values. By utilizing a simile of two serious issues, she makes the reader aware of the severe impact the legislation can have on immigrants as well as the nation as a

Read More
562 Words | 3 Pages

The voice had always been there. Not in the absurd ‘Devil and Angel’ way, no. Most of the time, it wouldn’t bug me, it stayed reserved to its place, at the back of my mind. Then there were those times when the fuse would get lit, and like an instant trigger, the voice would resurface. You might try telling me it’s Schizophrenia, but I know that’s not the case.

Read More
465 Words | 2 Pages

In the essay “Two Ways to Belong in America,” from 50 essays, Bharati Mukherjee contrasts the different views of the United States from two Indian sisters. The author distinguishes her American lifestyle to her sister’s traditional Indian lifestyle. Both sisters grew up in Calcutta, India, moved to America in search of education and work. Bharati adjusts to the American society very quickly, where her sister Mira clings to her Indian traditions more strongly. Despite both sisters living in America, only Bharati is an American citizen, while her sister Mira is not.

Read More
1607 Words | 7 Pages

One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have

Read More
1014 Words | 5 Pages

Customers will be a loyal customer if their opinions and needs are met by a company. I believe this is the most important building block. I have worked as a manager of a retail card and gift store in Wantagh for the past five years. Throughout my five years, I take great pride in the customers that shop with us. If there is something that I can do to help my customers or order them a certain product, I don’t hesitate.

Read More
996 Words | 4 Pages

Or a specific family member - Mrs. Berrand answered that families are very important to her, and have played a major impact on the way she grew up and become as an adult. She did not raised in a wealthy family. But her dad, worked very hard provides bread on the table. Mom used to taking care of the household activities; I never seen mom being mad one day. My brothers and I never had the opportunity to have any toy during Christmas time, since we were living on a tight budget.

Read More

More about Interview With A Successful Beauty Salon In Cypress

Related Topics

Open Document