Interview With A Successful Beauty Salon In Cypress

For my business interview I had the pleasure of interviewing Surekha Singh who runs a successful beauty salon in Cypress. Surekha’s salon offers a range of makeup and hair services and her primary customer base continues to be people from the South Asian community. I was drawn to the Surekha story because of her admiral perseverance all throughout her journey as she faced challenges opening a business in a new country. Throughout this conversation, Singh shared experiences as an entrepreneur, including pros and cons of running a business, her best and worst experiences and her long term goals. As a future business owner I found her journey to be very inspirational.

Singh moved to the United States because of her husband's job. She describes

She responded with how she enjoyed pursuing her passion and having financial independence along with it as definitely one of the upsides of being an entrepreneur. When asked about the downsides she responded with how she had to manage her household duties while running her business. Her kids were in school when she was starting a business, so she had to manage her time effectively. Along with her business, she also helped them with schoolwork and gave them rides. This was definitely a difficulty for as her household duties and work constantly conflicted with each

As both made customer relationships a priority. In 1-5 The Business Environment The Context For Success , “The goal: to develop long term mutual beneficial relationships with customers.”(Kelly and William 9). Surekha did exactly just that as she talked to her customers and connected with them allowing her to make a loyal customer base. Her loyal customers are the only thing that helped her business stay afloat during pandemic. As multi-billion dollar companies prioritize customer loyalty we clearly know that Surekha’s approach of building effective relationships is essential for any