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Jack Link's Competitors

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4.2. Discussion of 2 stimulants/reasons how both internal and external environment stimulate organization to do change.
4.2.A. EXTERNAL FACTORS
4.2.A1. ECONOMIC STIMULANT
Economic factor like supply and demand trigger the company to do organizational change in terms of processes, manpower and resources. The existing threats of Jack Link’s are the current competitor like Canterbury Biltong and the future competitors once the company expands its product line to chicken, fish or deer meat as raw materials. Economy is fast changing and this may trigger competitors to react faster in terms of product innovation and this would definitely affect JLNZ and would need its R&D team to focus more on product expansion and to counter offer products which the competitors are offering the consumers. (Cummings & Worley, Organization development & change (6th edition), 2005) 4.2.A2. TECHNOLOGICAL STIMULANT …show more content…

expansion to online shopping and expansion of product line (flavours). Creating a website where JLNZ can post its Beef Jerky snack products and do its sales online can boost the income of the company. In this regard management may do changes in the structure of Sales and Marketing team. JLNZ may propose some employees to focus on web design and may need to hire someone who is knowledgeable in this area. JLNZ may also ask IT to assist in the technical aspect of designing and creating the website. This will also affect the performance of the employees if there’s no additional manpower associated with this change. Advanced machineries may also be required if product line expansion is pushed hence this will lead to training and development of employees. (Cummings & Worley, Organization development & change (6th edition),

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